From Wisconsin to New Jersey, the New Global Communication Weapon May be Mixing Street Protesting and Social Media

28-Feb-2011 12:00 PM EST, by Rowan University

Newswise — With many Americans concerned about rising gas prices, state budgets and inflation — and with battle lines drawn in several states between governments and unions — the U.S. can expect more social media “wars" in the near future.

“Union protesters will take to the streets and use social media to communicate their message in order to build support,” said Rowan University (Glassboro, N.J.) adjunct marketing professor Jennifer Regina, who also is CEO of a marketing firm that specializes in social media (The Marketing of Everything, Washington Township, N.J.).

The subject of unions using social media is in its infancy, but organizers in Wisconsin have demonstrated success with it, and Regina expects more state groups to follow that example.

“The ease of creating groups and engaging participants is the biggest benefit of social media. Although it is easy to collect members, the key is to create an atmosphere where action is taken by those members,” Regina said. “It can be as simple as calling their government official, donating time or material or taking a stand in the streets or courthouse.”

Regina said organizers also can use Twitter to inform people on the route of a protest or what supplies and materials to bring. In a few short days, a very organized group can be formed and messages communicated on the fly.

Of course, both sides of the battle can use social media. State governments also can employ social media to create a more effective way to communicate their messages to their constituents.

“Officials will use social media to persuade residents what needs to be accomplished in order to turn the souring financial picture around,” Regina said.

Newark, N.J., Mayor Cory Booker has used Twitter effectively in the past to communicate with the state’s residents, Regina said. “In December 2010, he used Twitter to tell residents about the city’s snow emergency. He created an open channel of communication and asked people to tweet him information about the city. Many people asked for help during the storm and were helped after tweeting requests to Booker,” she noted.

Facebook, Twitter and other social media tools can be used in any forum or for any agenda. “As long as state governments create their social media channels as forms of open communication, they can create trust,” Regina said.

“Residents will feel that their comments and thoughts are taken seriously and, in return, they will be more open to listening to what government officials have to say.”

With many states facing similar issues compared to Wisconsin, the trend will be for both sides of a problem to air their fight publicly and in social media channels, the professor added. “There is a correct way to properly navigate these new communication methods,” she said, “and those who don’t embrace the rules will lose the social media war.”

NOTE TO REPORTERS: Jennifer Regina is experienced working with print and electronic media. She is available via Skype as well as on campus.

Filters close

Showing results

110 of 5487
Released: 25-Sep-2020 2:30 PM EDT
Yes, Wisconsin Republicans have the power to overturn the extended mask mandate order by Governor Evers

Republicans have the legal power to reverse the order by Wisconsin Governor Tony Evers that extends the mask mandate.

Released: 25-Sep-2020 12:55 PM EDT
COVID-19 shapes political approval ratings
University of North Carolina at Chapel Hill

Approval ratings of political leaders surged in the early days of the COVID-19 pandemic, according to a new study published in the Proceedings of the National Academy of Sciences.

Released: 25-Sep-2020 9:00 AM EDT
Disability Vote Grows to 38.3 Million, a 19.8% Jump Since 2008
Rutgers School of Management and Labor Relations (SMLR)

A projected 38.3 million people with disabilities will be eligible to vote in the November 2020 elections, representing 16.3% of the electorate. This exceeds the number of eligible voters who are Black (29.9 million) or Hispanic/Latino (31.3 million).

Newswise: New study finds Biden, Trump both likely to be ‘Super-Agers’
24-Sep-2020 11:40 AM EDT
New study finds Biden, Trump both likely to be ‘Super-Agers’
University of Illinois at Chicago

In a paper published in the Journal on Active Aging researchers conclude that both 2020 presidential candidates — former Vice President Joe Biden, 77, and President Donald Trump, 74 — are likely to maintain their health beyond the end of the next presidential term. As a result, they say that chronological age and fitness should not be factors in the 2020 election.

access_time Embargo lifts in 2 days
Embargo will expire: 28-Sep-2020 11:00 AM EDT Released to reporters: 24-Sep-2020 7:05 PM EDT

A reporter's PressPass is required to access this story until the embargo expires on 28-Sep-2020 11:00 AM EDT The Newswise PressPass gives verified journalists access to embargoed stories. Please log in to complete a presspass application. If you have not yet registered, please Register. When you fill out the registration form, please identify yourself as a reporter in order to advance to the presspass application form.

Released: 24-Sep-2020 4:05 PM EDT
Trump said he has "a constitutional obligation to put in nine judges — justices.” This claim is false

Only since 1869 have there consistently been nine justices appointed to the Supreme Court. The U.S. Constitution is silent about how many justices should sit on the Supreme Court.

Showing results

110 of 5487