Reporters: Girish Mallapragada, a social media marketing expert at the Indiana University Kelley School of Business, will be available Wednesday, after Facebook’s Oversight Board announces whether to uphold or reverse Facebook's indefinite ban on former President Donald Trump.
In advance of the announcement, Mallapragada, an associate professor of marketing and Weimer Faculty Fellow, questions whether the board’s decision will have much of an impact on Trump’s outreach to his followers.
He noted that Trump’s rise in popularity primarly came through his use of another social media platform, Twitter, and not as much through Facebook.
“He was more adept at short form communication than long contextual messages. Twitter is ideal for the former, Facebook for the latter,” Mallapragada said. “Twitter is closest online to a live large audience, where he thrives.”
“If Facebook allows him to comeback, it might make people unhappy and others happy, but I don’t think it would be impactful to make a big difference.”