Expert Directory

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Lisa Delpy Neirotti, DR.

Director, MS in Sport Management Program; Associate Professor of Sport Management

George Washington University

Olympic Games, Sport Management, Sport Philanthropy, tourism management

Lisa Delpy Neirotti is the director of the MS in Sport Management Program and an associate professor of Sport Management at the George Washington University School of Business (GWSB). She has been a professor of sport, event, and tourism management at the George Washington University for more than 28 years. Dr. Delpy Neirotti has established a strong academic program at both the undergraduate and graduate level and has also helped develop the Sport Philanthropy Certificate, which serves to increase the efficiency and effectiveness of non-profit organizations using sport for social good. She also directs the GW Green Sports Scorecard to help increase the sustainability of sport facilities, organizations and events, and serves on the faculty of the International Olympic Committee’s Executive Master's In Management of Sports Organizations (MEMOS).

Beyond her responsibilities at GW, Dr. Delpy Neirotti works with a number of sport event organizations, sponsors, and professional teams to conduct economic and market research studies including the Olympic Games, World Cup, BNP Paribas Open, Citi Bank Tennis Tournament, Rock and Roll Marathon, Marine Corp Marathon, College Football Bowl Games, among others.

As a pioneer in the field of sports tourism, Dr. Delpy Neirotti founded the annual TEAMS: Travel, Events, and Management in Sports conference. Since 1997, TEAMS serves to define, develop and expand the fast growing field of Sports Tourism. Numerous organizations including USAID have commissioned her to look at sport tourism as an economic development tool.

Dr. Delpy Neirotti co-authored The Ultimate Guide to Sport Event Management and Marketing and serves on the editorial board of SportsTravel magazine. She also is a member of the Women’s Sport Foundation (WSF), Up2Us, and Council for Responsible Sports advisory boards as well as Vice-President of the DC Chapter of Women In Sports and Events (WISE).

Prior to arriving at the George Washington University, Dr. Delpy Neirotti traveled to 56 countries around the world studying the development and organization of the Olympic Movement. Since 1984, she has attended 19 consecutive Olympic Games, 5 World Cups, and hundreds of other major sport events as a consultant, volunteer or researcher. In 2004, she served on the World Cup host committee in Washington, DC.

Born and raised in California, Dr. Delpy Neirotti received her undergraduate degree from California Polytechnic State University, San Luis Obispo; a MS in Sport Management from George Mason University, Fairfax, VA; and a Ph.D. in Sport Administration from the University of New Mexico in Albuquerque. Her doctoral dissertation was on the organizational structure and effectiveness of the U.S. national sport governing bodies.

David Pierce , Ph.D

Associate Professor; Director of Sports Innovation Institute

Indiana University

Sports, Health & Human Sciences, Sport Management

David Pierce, Ph.D., is an associate professor of sports management in the Department of Tourism, Event, and Sport Management. He is an expert in the area of sport sales, publishing the first textbook to teach students how to sell (Selling in the Sport Industry, 2017). Prior to beginning his appointment as faculty at the School of Health & Human Sciences, Pierce was an associate professor at Ball State University from 2007 to 2013. During the same time, Pierce was the play-by-play radio voice of the Marian University Knights football team, which included winning the NAIA national championship in 2012. Indiana AHPERD recognized Pierce as the Sport Management Educator of the Year in 2015 and Young Professional of the Year in 2011, and School of Public Health at Indiana University Bloomington recognized him as the Early Career Outstanding Alumni in 2018. Pierce graduate from Indiana University with a B.S. in 2003, a M.S. in 2004, and his doctorate in 2007, all in sport management.

Pierce also serves as the director of the Sports Innovation Institute (SII) where he offers high achieving students engaged learning opportunities to conduct research for sport industry partners. As part of his work with the SII, he teaches TCEM-S 301, Selling in the Sport Industry, where students complete the sales training outlined in his textbook and then make sales calls to generate revenue for local sport organizations. Past partners include the Indiana Pacers, Indy Eleven, Indianapolis Indians, and Indy Fuel. In HPER-P 432, Sport Marketing Consulting Project, Pierce introduces students to the basic tenants of human-centered design to solve complex problems for sport industry partners. The course serves as the capstone class for the sports management major and concludes with students publicly demonstrating their innovative solutions at the department capstone showcase. Past partners include Grand Park, Pacers Athletic Center, Indrediplex, and Indiana Sports Corporation. At the graduate level, Pierce teaches TCEM 582, Applied Sport Event Research, where students conduct research and deliver a consulting report to a sport industry client. Past partners include Beyond Monumental and championships division at the NCAA.

In the area of national service and leadership, Pierce serves on the executive board of the Sport Marketing Association as a member-at-large. He is also a member of the editorial board of the Sport Management Education Journal. On campus, Pierce leads the Capstone Community of Practice for the Institute for Engaged Learning. In the community, Pierce volunteers at cross-country events produced by Hilltop Sports Ministry at Northview Church Carmel and at Summer Play events produced by Brookside Community Development at Brookside Park in Indianapolis.

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