Elaine has been a contributing writer to The Business Journal and MarketingProfs and currently contributes to SmallBizClub and Social Media Today. People in 100+ countries have read her blog, Totally Uncorked on Marketing, and her articles have appeared in many print and digital publications. She is also the author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, a 2016 Finalist in the National Indie Excellence Awards as well as the Next Generation Indie Book Awards. Elaine is the president and CMO of a boutique agency, Solutions Marketing & Consulting LLC, located in sunny Scottsdale, Arizona. She has worked with clients across the U.S. on marketing and branding strategy, marketing communications, and graphic design, while her husband and partner, Allen, manages promotional products and custom printing. Elaine is an entertaining speaker and trainer who’s passionate about sharing her expertise and watching the light bulbs go off. A Canadian-American who’s polite and candid, she brings over 20 years of marketing and branding experience to her audiences. Her high-energy, interactive approach keeps business and nonprofit groups on their toes!
The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into loyal customers.
Even though Facebook and Instagram are the top two platforms used by marketers, it’s worth noting that Instagram grew from 66% to 73% and Twitter fell from 62% to 59%.
“Because marketing is no longer about ‘pushing’ messages out to buyers by interrupting them to hear you, marketers can now directly engage with their target audiences, drawing them in through the different stages of the new sales cycle. First, prospective customers become aware of your business’ brand or its products and services."
"84 percent say whenever possible they try to purchase products or services that are socially or environmentally responsible."