West Meets East for 2008 Olympics
Saint Joseph's UniversityThe 2008 Olympics present both opportunity and challenge for hosting nation China, namely in the area of tourism, says Brent Smith, Ph.D., assistant professor of marketing at Saint Joseph's University in Philadelphia. "China, like much of East Asia, remains very foreign to most Westerners, especially from the United States," he says. "Visitors to its larger cities, such as Beijing, are usually impressed by what they'd not expected to see."