Doctor of Philosophy in Business. University of Nebraska-Lincoln. 2001
Master of Arts in Business Administration (Business). University of Nebraska-Lincoln. 1998
Master of Management Studies (Marketing). University of Bombay, India. 1991
Bachelor of Arts in Economics. Osmania University, India. 1989
Academic Subfields

Consumer Behavior/E-Marketing

Research Interests

Household Decision Behavior/ Consumer Generated Content

Applied Interests

Marketing Research/ E-Marketing/ Consumer Behavior


Marketing Management

Marketing Research

Buyer Behavior

No Research/Citations

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