Newswise — The parties have already started in Detroit for Super Bowl XL as the players and fans gear up for the big game on Sunday. All eyes will be on the Steelers and Seahawks, as well as the clever Super Bowl commercials. The following Grand Valley State University experts are available for comment.
Ben Rudolph, professor of marketing in the Seidman College of Business
Rudolph is an expert on marketing strategy and management and is the past president of the West Michigan Chapter of the American Marketing Association. Rudolph can also comment on the economic impact the Super Bowl is expected to have on the city of Detroit.
Kristen Hellman, Grand Valley advertising and public relations major
Hellman is a junior who has landed a unique opportunity for Super Bowl XL. She is working with the sponsorship director for Super Bowl activities. Sponsors include GM, Ford, Chrysler and Compuware.
Joe Helgert, associate professor of communication
Helgert is an expert in advertising. He was an international marketing manager at Motorola Corporation and continues to research the Japanese advertising industry.
Tim Penning, assistant professor of communication
Penning specializes in public relations and can comment on the advertisers' ability to effectively launch a new brand in a short advertisement. Penning encourages his students to watch the commercials for class discussion.
Roy Winegar, assistant professor of communication
Winegar is an expert in advertising and has a special interest in the Internet's interactive marketing and advertising capabilities. He encourages his students to watch the Super Bowl ads for class discussion.
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