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Released: 6-Feb-2015 2:00 PM EST
Valentine’s Day Warning to Companies:Extolling Love Extinguishes Sales
University of Southern California Marshall School of Business

Research shows that by promoting relationships this Valentine's Day, companies may be conveying they “love you not...”

Released: 3-Dec-2014 2:00 PM EST
You’re Not Paying Attention!
University of Southern California Marshall School of Business

A study focuses on the fact that the average American receives more than 15 hours a day of digital media, the public's attention span for media and the ways the media is keeping us engaged.

Released: 29-Sep-2014 2:00 PM EDT
What Makes a Song Sing?
University of Southern California Marshall School of Business

What made Michael Jackson’s “Billie Jean” a No. 1 hit on Billboard’s Hot 100 in 1983, and other songs, like Madonna’s 1999 “Nothing Really Matters,” flounder at 90 or below? New research from the University of Southern California suggests that back-up singers may finally be getting their due.

Released: 10-Jul-2014 12:00 PM EDT
Energy of Business Leaders Rises, but Productivity Declines
University of Southern California Marshall School of Business

The quarterly Leadership Pulse research found 82 percent of business leaders are not working at their best energy level — where they maximize productivity, meet challenges head on and look for opportunities to accomplish more. 61 percent are working below their energy level (unproductive—and prone to boredom) 21 percent are working above their energy and thus on the edge of burnout.

Released: 30-Oct-2013 10:40 AM EDT
Americans Expected to Consume 15.5 Hours of Media Per Person Per Day in 2015
University of Southern California Marshall School of Business

The report looks at media consumption by individuals in and out of the home, excluding the workplace, between 2008 and 2015, breaking “media” down into 30 categories of media type and delivery (e.g. television, social media, computer gaming

   
Released: 18-Oct-2012 1:00 PM EDT
USC Silicon Beach Venture Competition Awards $50,000 to Digital Innovators
University of Southern California Marshall School of Business

The Lloyd Greif Center for Entrepreneurial Studies at the USC Marshall School of Business recently announced the winners of its Silicon Beach Venture Competition. The final round of the competition held September 12 and 13 in conjunction with Silicon Beach @ USC, sought out USC student and alumni startups in digital technology. The competition is one of the many contests and interactions with angel investors that the Lloyd Greif Center organizes each year to help entrepreneurs develop their inventions and grow their companies.


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