Newswise — The fifth annual Blues Today Symposium, featuring an emphasis on women who sing and play the blues, is coming up Feb. 15-17 at the University of Mississippi. To assist media representatives who want to inform their audiences about this event, the UM Office of Media and Public Relations is launching a new multimedia news release format for the conference.

Our multimedia news release includes the standard news release, which is also being distributed separately, along with downloadable video clips, audio clips, hi-resolution images and a timeline. Media outlets are free to download any or all the materials and incorporate them into their own Web sites and news reports. To get the MNR on the Blues Today Symposium, go to http://www.olemiss.edu/news2/bluesmnr/.

We appreciate all comments and suggestions on our MNR format. We plan to offer more MNRs in coming months and want to ensure that the materials meet the needs of our media representatives.

For more information, call 662-915-7236.

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