ROUND-UP: FILM PIRACY (continued)

We've added the following to items posted previously at http://profnet.prnewswire.com/organik/orbital/thewire/lst_leads.jsp?iLRTopicID =6785

**1. C. DENNIS LOOMIS, intellectual property shareholder at JENKENS & GILCHRIST: "Given the limited bandwidth available in the U.S., it is still cumbersome for most consumers to download -- illegally or otherwise -- movie files that run several gigabytes. Profligate illegal downloading, now common in the music arena, is still some time away. But as bandwidth increases and compression technology improves, this will change. Studios should use this diminishing window of technical protection to more creatively preempt illegal downloads through competitively priced online distribution as compared with illegal downloads. Litigation is a stop-gap, fraught negative PR potential, hurting the bottom line more than lawsuits help." Phone: +1-713-286-2073 (2/4/05)

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**1. BEHAVIOR: SECRET SCENTS THAT SPELL ATTRACTION FOR VALENTINE'S DAY. ALAN R. HIRSCH, M.D., neurologist, psychiatrist and neurological director of the SMELL & TASTE TREATMENT AND RESEARCH FOUNDATION in Chicago, is available for comment on how scent affects physical attraction and perception: "Our research has shown that various fragrances have a measurable effect on sexual arousal. Among these fragrances for women are Good & Plenty candy and cucumber. And for men -- lavender and pumpkin pie."

**2. COOKING: CHOCOLATE SETS THE MOOD FOR LOVE ON VALENTINE'S DAY. ODETTE SMITH RANSOME, chef and culinary faculty member at THE ART INSTITUTE OF PITTSBURGH, can offer decadent chocolate creations for Valentine's Day: "Nothing expresses a romantic sentiment more than creating something from scratch. Chocolate is a universal expression of love. Chocolate creations are an appropriate sentiment for spouse, child, relative, friend or co-worker." Ransome can provide recipes for German chocolate cake, white chocolate fruit tart, truffles, decadent cakes and chocolate cheesecake.

**3. FAMILY ISSUES: HOW FAMILIES COPE WITH CARING FOR AGING PARENTS. TERRY HARGRAVE, Ph.D., author of "Loving Your Parents When They Can No Longer Love You": "Caregiving is often thrust upon a family member with no warning. It can be an emotionally, physically and financially draining experience." Hargrave is nationally recognized for his pioneering work with intergenerational families. He was selected as a national conference plenary speaker and as a Master's Series Therapist by the American Association for Marriage and Family Therapy. Hargrave has authored numerous professional articles and five books.

**4. HOME & GARDEN: HOME & GARDEN SHOWS OFFER DREAM DEMOGRAPHICS. DOUG HART, president of HART PRODUCTIONS and president-elect of the HOME & GARDEN EXECUTIVES INTERNATIONAL, has produced the Cincinnati Home & Garden Show for close to 20 years: "As the home & garden industry continues to grow, companies outside of the industry have yet to reach this dream demographic -- married home owners with disposable income. One of the most accessible opportunities for these companies is a partnership with a city's home & garden show. For example, companies like Lexus, Olay and Fifth Third Bank will have a presence at the Fifth Third Bank Cincinnati Home & Garden Show on Feb. 26-March 6."

**5. LIVING: LIFE COACHING PROMOTES POSITIVE MENTAL, SPIRITUAL HEALTH. AMY AHLERS, CPCC, co-founder of ELECTRIC KITES, a Los Angeles-based life-coaching company that gives disparate individuals access to life coaching as an alternative to psychotherapy: "The trade deficit is not necessarily the most accurate measurement of our nation's health. Individual happiness is a metric than can also be measured scientifically. Life coaching is one way to promote positive physical, mental and spiritual health, as opposed to simply treating disorders."

**6. LIVING: DEFINING GOOD SERVICE AT RESTAURANTS. DEBORAH ORSI, dining room instructor at THE ILLINOIS INSTITUTE OF ART-CHICAGO and culinary faculty and restaurant manager of the student-operated restaurant BackStage Bistro, can discuss the hospitality industry and defining good service at restaurants: "Society as a whole is used to a quick service mentality where we hurry food along instead of listening to what the guest wants. Guests are used to mediocre service. They find it acceptable to have an entrée served while eating their first course. They feel it is appropriate to clear their plates while people are still eating at the same table."

**7. RELATIONSHIPS: LOVE STORIES BECOME TEACHING TOOLS FOR MARRIAGE CLASSES. BECKY ADAMS, associate professor of family and consumer sciences at BALL STATE UNIVERSITY, uses movie stars, such as Tom Cruise, Michelle Pfeiffer and Bruce Willis, as silver- screen educators during her marriage classes. Adams often plays movie clips to start discussions on communication, gender and power, marriage expectations, and work and family roles. Frequent selections include "Jerry Maguire," "Forget Paris" and "My Big Fat Greek Wedding": "The response is always predictable. Students like the clips and find that they help them to better understand concepts about marriage and relationships."

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