Newswise — We've added the following to items posted previously at http://www.profnet.com/organik/orbital/thewire/lst_leads.jsp?iLRTopicID=1510
**1. PETE SNYDER, founder and CEO of NEW MEDIA STRATEGIES, an online business intelligence and word-of-mouth marketing firm: "With online intelligence, TV execs and marketers are able to connect with their viewers to find out mid- season what's resonating with the viewers. They can determine mid-ad campaign what appeals to target audiences."
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**1. AUTOMOTIVE: EASY MAINTENANCE TO SAVE MONEY. VALERIE SCHIRMER, director of information services at VALVOLINE INSTANT OIL CHANGE: "There are lots of easy maintenance items that motorists can do to cut fuel costs. Some very simple fixes, like changing an air filter, can save motorists up to 15 cents a gallon. This can translate into hundreds of dollars over the long haul." Schirmer, along with other experts from Valvoline (including locally based regional managers), are available to discuss car care with reporters or demonstrate them on air.
**2. BEHAVIOR: MANY BRIDES HAVE WEDDING ANXIETY. ROBERT R. BUTTERWORTH, psychologist at INTERNATIONAL TRAUMA ASSOCIATES: "It's not uncommon for brides to experience a wide range of emotions -- happiness, anxiety, fear, stress and panic -- as the big day draws near. Wedding anxiety is about the psychological process of leaving your old life and beginning a new life with different rules, responsibilities and duties. Marriage anxiety symptoms can include: anxiety over fear of commitment, conflict with family members, confusion about identity, sadness over leaving being single, conflict over the nature and size of the wedding, and religious conflicts."
**3. CONSUMER ISSUES: AVOIDING FRAUD/AUTHENTICITY CONCERNS ONLINE. SAM ROBERTSON, online auction expert at AUCTIONDROP, which sells items on eBay for consumers: "Favorite Mother's Day gifts traditionally include jewelry, collectibles, designer purses and leather goods. But these items can be pricey when purchased for full retail value. I can offer tips for how buyers can feel confident buying through online auctions, and avoid fraud and authenticity concerns."
**4. GAMING: VIDEO GAME GENRES PRODUCE PAIN DISTRACTION. BRYAN RAUDENBUSH, associate professor of psychology at WHEELING JESUIT UNIVERSITY: "Certain video games produce a dramatic level of pain distraction than others, which has implications for the medical profession as an adjunct to pain management. Certain genres of video games produce more distraction than others. My research shows pain tolerance was greatest for the sports and fighting games. These gaming distractions may be most helpful in children and young adults undergoing painful procedures or suffering from chronic pain, as these individuals comprise the largest gamer demographics."
**5. LIVING: DINNERTIME IS ESSENTIAL FOR FAMILIES. KERI WILLENBORG, co- founder of SUPPER THYME USA, which provides customers the opportunity to participate in sessions to prepare homemade meals that can be enjoyed by the entire family: "Dinners that are easy to assemble and freeze save moms time and get kids to the table for dinner. Studies have shown children do better in school, have better communication skills and fewer behavioral issues when they eat dinner with their families." Willenborg can provide recipe ideas, timesaving tips and comments on childhood development.
**6. SPORTS: COACHES CAN BE A POSITIVE INFLUENCE ON CHILDREN. DANNY MIELKE, Ed.D., professor at EASTERN OREGON UNIVERSITY: "Coaching young people is an exciting way to be involved in sports. But it isn't easy. The new movie 'Kicking and Screaming' is a prime example of how coaches can become overwhelmed by the responsibilities involved in helping athletes through their early sport experiences. And that's not surprising, because coaching youngsters requires more than bringing the soccer balls to the field and letting the children play. It involves preparing them physically and mentally to compete effectively, fairly and safely in their sport, and provides them with a positive role model."
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