On Tuesday, November 5, Toronto, Ontario, Canada Mayor Rob Ford admitted to smoking crack cocaine, but has opted to continue on as mayor. This scandal has made international headlines, including The Daily Show and The Colbert Report.

Concordia University has three experts that can share their expertise on what might be behind Ford’s PR strategy. Harold Simpkins, lecturer in the Department of Marketing, can explain what this scandal means for Ford’s political image.Matthew Hays, lecturer in the Department of Journalism, can discuss the impact of a public confession. Kathleen Boies, associate professor in the Department of Management, can weigh in on questions about leadership qualities.

Harold Simpkins – Lecturer, Department of Marketing[email protected]514-848-2424, ext. 2955Interviews in English only

Matthew Hays – Lecturer, Department fo Journalism[email protected]514-848-2424, ext. 4336 or 2555Interviews in English only

Kathleen Boies – Associate Professor, Department of Management[email protected]514-848-2424, ext. 2902Interviews in English and French

If you are having trouble contacting any of these individuals please e-mail Marisa Lancione at [email protected]

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TYPE OF ARTICLE
Expert Pitch
SECTION
CHANNELS
International Law U.S. Politics
KEYWORDS
Governement Canada Toronto Politics