Newswise Blog

Monday, February 19, 2018

Give your story a new angle: Pitch your Experts

During the past years we have seen an increase in demand for experts on several topics. Reporters are looking for subject matter experts that can provide quotes, interviews, and comment on breaking news events. How can you get on board with this trend? Give your story a new angle by pitching your expert.

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Posted by Carolina Zúñiga Rojas on 02/19 at 04:08 PM

Tuesday, February 13, 2018

Editorial Tip: Omit Your Organization’s Name in the Headline

In a recent analysis of 130 releases, we’ve found that articles where the institution’s name were not in the headline received 20 percent more views than those that had the institute’s name in them.

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Posted by Craig Jones on 02/13 at 03:59 PM
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