University of Iowa Tippie College of Business
Iowa City, IA USA

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Don't file for that patent just yet

A new study from the University of Iowa Tippie College of Business finds that early-stage ventures are often too quick to file for a patent, committing valuable time and money that could be better spent further developing their product and making...
10-Apr-2024 10:05 AM EDT Add to Favorites

Park less, walk more

A new study shows how delivery companies can save time and money by designing drop-off and pick-up routes that require their drivers walk more to reduce the amount of time they spend driving around congested urban streets looking for a place to...
5-Feb-2024 6:05 AM EST Add to Favorites

How to make "Jeopardy!" work for you at the office

Showing strength and confidence is often touted as the way to get things done at work, but a new study from the University of Iowa suggests that people might have more success if they were less assertive and act like they're on "Jeopardy!" and...
11-Dec-2023 11:05 AM EST Add to Favorites

The fortunes of a company that's been sued

A new study from the University of Iowa used the results of Fortune magazine’s annual list of Most Admired Companies to find fraud lawsuits that are dismissed as lacking merit or settle quickly do not cause any long-term reputational damage to the...
19-Oct-2023 2:05 PM EDT Add to Favorites

Customer Service Net Promoter Score (NPS) not all it’s cracked up to

For thousands of American businesses, including hundreds in the Fortune 1000, the Net Promoter Score (NPS) of customer loyalty is a magic number that all but guarantees future growth if it’s high enough. But a new study from University of Iowa...
26-Sep-2023 9:40 AM EDT Add to Favorites

On second thought.....

When employees share a great idea but wind up getting assigned even more more work to make it happen, they keep future great ideas to themselves. Managers can keep communication open by providing support and assistance to help employees bring their...
5-Sep-2023 2:05 PM EDT Add to Favorites

Tax partner matters more than accounting firm when doing a business' taxes

Accounting firms like to advertise the array of services they offer to save clients money on their taxes, but a new study from the University of Iowa's Tippie College of Business finds the firm and its services aren't nearly as important as the tax...
28-Aug-2023 2:55 PM EDT Add to Favorites

What do consumers love about loyalty cards? It's not what you think.

Those consumer loyalty cards filling our wallets that give you a free sandwich or cup of coffee when they're filled tend to lead to disappointment. A new study shows that for many, completing the card is more fulfilling than the reward.
25-Jul-2023 11:20 AM EDT Add to Favorites


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