P. K. Kannan is the Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His research expertise is on marketing modeling, applying statistical,  econometric, machine learning, and AI methods to marketing data. His current research stream focuses on digital marketing - mobile marketing, attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).

He has received several grants from National Science Foundation (NSF), Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, and International Journal of Research in Marketing. His research has also won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). His research has also been selected as a finalist for the Paul Green Award twice (2008, 2014) and he has won the AMA/MSI Paul Root Award twice (2014, 2016).

Dr. Kannan is the Editor-in-Chief of the International Journal of Research in Marketing, an Associate Editor for Journal of Marketing Research, and serves on the editorial boards of Marketing Science, Journal of Marketing, Journal of Service Research. Dr. Kannan has served as the Chair for the American Marketing Association SIG on Marketing Research and has chaired the INFORMS Service Science section.

His teaching interests include marketing modeling, digital marketing, customer relationship management, and pricing. He has taught these courses in executive programs for Black & Decker, Home Depot, ARINC, McCormick, and Northrup Grumman. He has corporate experience with Tata Engineering and Ingersoll-Rand and has consulted for companies such as Frito-Lay, Pepsi Co, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.


Cited By


Maryland Smith’s Blockchain Business Imperative Open for New Cohort

Launched in January 2022, the six-week synchronous online certificate program starts again July 11, 2022. It focuses on blockchain and its potential economic impact across industries. It's also designed to help leaders identify how blockchain can enable them to innovate and drive growth in their businesses.
28-Jun-2022 01:05:48 PM EDT

Maryland Smith Launches ‘Blockchain Business Imperative’ Certificate Program

Maryland Smith’s new online certificate program is designed to help leaders identify how blockchain technology can enable them to innovate and drive growth in their businesses.
11-Jan-2022 02:20:02 PM EST

Maryland Smith and upGrad Launch Data Science and Business Analytics Certificate Program

Maryland Smith is launching a nine-month, online Data Science and Business Analytics Certificate Program for technical and non-technical professionals.
03-Dec-2021 07:05:31 AM EST

Social media platforms are in the midst of a boom in their total daily users due to the coronavirus lockdowns and social distancing. Facebook (including Instagram) had a 9% increase in daily users, Twitter around 11% increase and Snapchat has experienced an increase of 20% over the last quarter daily user level.

- Paid social media dominant during COVID-19

When YouTube wants to expand their coverage, then they have to go to these content producers who sell things in bundles, and so their costs go up.

- Cord-cutting options are getting closer to cable TV prices

Available for logged-in users onlyLogin HereorRegister