20th Annual Conference on Financial Reporting: “Facing the Challenging Economic and Reporting Environment”

MEDIA ADVISORYUC Berkeley’s Haas School of Business’ 20th Annual Conference on Financial Reporting: “Facing the Challenging Economic and Reporting Environment”November 6th, 2009

Haas School of Business Media Contacts:

WHATFinancial accounting and corporate reporting have never been so challenging as in today’s business and regulatory environment. The annual conference on financial reporting, presented by the Center for Financial Reporting and Management at the University of California, Berkeley’s Haas School of Business, provides preparers and users of financial statements with a comprehensive examination of current trends and issues. The conference will feature key discussions on preparing US companies for the move to International Financial Reporting Standards, the Securities and Exchange Commission’ s (SEC) role in fraud detection, and the use of technology to improve disclosures.

Panelists and attendees include a diverse group of accounting standard setters, enforcement officials, corporate financial executives, and professional and academic accountants.

In addition, Haas School Dean Richard Lyons will announce the winner of the Berkeley Award for Distinguished Contributions to Financial Reporting.

View the full program and register at: http://groups.haas.berkeley.edu/accounting/conferences&programs/20annual/ WHENFriday, November 6, 2009, 8:00 a.m. to 5:00 p.m.

WHEREWestin St. Francis Hotel, 335 Powell Street, San Francisco

WHOInternational Accounting Standards Board (IASB) Board Member Prabhakar Kalavacherla "PK" will deliver the conference’s opening address, “Current Challenges International Financial Reporting Standards.”