Newswise — Too few women realize that heart disease is their No. 1 killer and are taking action to prevent it. But the good news is that heart disease can largely be prevented. For that reason, the Go Red For Women movement encourages women to improve their heart health while taking action to fight women's heart disease.
Go Red For Women debuted in February 2004 with a goal to raise awareness of the risks associated with heart disease. With one in three adult women in the United States suffering from a form of cardiovascular disease, Go Red For Women recognizes the urgency of women's heart disease. As a result, Go Red wants women to do more than just be aware, but to visit their healthcare provider and take the Go Red Heart CheckUp.
The Go Red Heart CheckUp is an online, personal heart disease risk assessment for women. When completed, women are encouraged to print the 10-year assessment and bring it to their health care provider to develop a personal plan that matches their needs.
"We can no longer ignore heart disease," said Jennifer Mieres, MD, national spokesperson for Go Red For Women and director of nuclear cardiology for New York University of School and Medicine. "While awareness is important, it's time for women to take action now " take the Go Red Heart CheckUp and learn how to protect their hearts. By taking the CheckUp, they will know what's in store for them if they change nothing. This is a CheckUp no woman should miss."
Go Red For Women is channeling its energies and resources to connect with real women and share with them the tools and information they need to protect themselves and their loved ones.
* Love Your Heart, Take the Heart CheckUp. By loving your own heart, you can save it. When women learn to love their hearts, they can appreciate their health, their life and their loved ones. Visit GoRedForWomen.org for the CheckUp and tips to keep your heart healthy.
* Go Red in Your Own Fashion. Going red in your own fashion is about finding your personal way to take part in the fight against heart disease in women. Whether it's visiting your healthcare provider, eating a healthier diet, increasing your exercise, purchasing products that support the cause, or wearing red on National Wear Red Day " the first Friday of every February " you can take action to love your heart.
To stimulate heart disease awareness and help women live heart healthy lifestyles, Go Red For Women is organizing exciting 2007 activities. It's easier than ever for women to Go Red " in their own fashion.
* National Wear Red Day. National Wear Day is Friday, February 2, 2007. Millions of Americans will be wearing red to show their support for women and the fight against heart disease. In an effort to generate awareness and provide fundraising opportunities, more than 10,000 companies will participate in Wear Red Day events by donating $5 to wear red and jeans to work. Additionally, cities across the country will Go Red by illuminating monuments, landmarks and major buildings in red.
* Shop Go Red. Support women's heart health and Go Red every day of the year at ShopGoRed.org. Browse from a selection of educational items, t-shirts, tote bags, hats, jewelry and other accessories, perfect for National Wear Red Day or as a thoughtful gift for someone you love. Net proceeds from the sale of all items support Go Red For Women.
* Cause Sponsors. In addition to our national sponsor " Macy's " a number of companies show support of the Go Red For Women movement through various products and promotions. The following is a list of our cause marketing sponsors.
o Bayer o Brighton Collectibleso Campbell Soup Companyo Day-Timers, Inc. o Flooring Americao Hamilton Beacho Kellogg'so Kensingtono KeyBanko Le Mystereo Macy'so Perfumaniao Princess Houseo Swarovskio Rite Aido Yankee Candle Company
* Go Red For Women Luncheons. Go Red Luncheons are coordinated in various communities across the country. The luncheons feature activities and topics aimed to educate women about cardiovascular disease, risk factors, and heart-healthy lifestyles. Go Red For Women Luncheons also feature local guest speakers and medical experts.
* Stop/Go Women. Join "Stop/Go Women" as they take over Manhattan on January 31, 2007, to spread the word about the Go Red Heart CheckUp.
* Love Your Heart Cookbook. Available in supermarkets in February, the 100-page, four-color cookbook helps women take better care of their hearts. Inside the book are 45 new heart-healthy recipes in an easy-to-read magazine format and tips to help women reduce their risk of heart disease.
The Go Red For Women movement is nationally sponsored by Macy's.
For more information about Go Red For Women or how you can join the movement, please call 1-888-MY-HEART (1-888-694-3278) or visit http://GoRedForWomen.org.
About Go Red For Women Since 2004, Go Red For Women has captured the energy, passion, and intelligence of women to work collectively to wipe out heart disease " the No. 1 killer of women. Today, we want millions of women across America to take heart disease personally. Using the simple platform "Love Your Heart," Go Red For Women engages these women " and the men who love them " to embrace the cause. Healthcare providers, celebrities, and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit http://GoRedForWomen.org. The movement is nationally sponsored by Macy's.
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