FOR IMMEDIATE RELEASE
CONTACT:Lisa Gundling301/347-1388[email protected]
Fred Peterson[email protected]312/440-2806
The American Dental Association and rdental.com Announce Internet Alliance
CHICAGO, Nov. 20 -- The American Dental Association (ADA) and its for-profit subsidiary, ADA Business Enterprises, Inc. (ADABEI), today announced an Internet alliance with rdental.com, including Web site content and continuing education marketing efforts.
The most significant element of the alliance relates to the presentation of ADA's consumer oral health content on both rdental.com and WebMD sites. This is a result of an exclusive relationship between rdental and WebMD.
"We are pleased to join with rdental in this venture that broadens the public's access to ADA's consumer oral health information and provides additional opportunities for the dental professional to pursue continuing education courses, enabling them to stay abreast of the latest clinical techniques available, " said Robert M. Anderton, D.D.S., J.D., ADA president.
The alliance also includes the joint sale and marketing of numerous rdental offerings, including online and videotape dental education courses, and the development and sale of dental practice web sites. In addition, a management advisory council will be formed to help guide rdental's growth, with representation from the ADA, ADABEI, rdental.com, and WebMD.
The online rdental.com/ADA Continuing Education Theater will offer lectures from some of dentistry's most distinguished clinical leaders, including the rdental.com Board of Advisors and Dental Leadership Council. Professionals will have access to these lectures online exclusively through the rdental.com and ADA.org web sites. These CE lectures also will be available for purchase on videotape through the ADA catalog and online.
"The groundbreaking alliance between the ADA and rdental.com will greatly benefit the dental community," said Robert Fleshner, president and chief executive officer of rdental.com. "The ADA has long established itself as the premiere professional organization in the field of dentistry, and we are honored that they have selected rdental.com as their exclusive online oral health care partner."
"We believe this alliance will enable us to enhance our offerings, helping to keep our membership up-to-date on the latest clinical and management trends in dentistry in order to better serve our patients," said John S. Zapp, D.D.S., ADA executive director.
"This alliance furthers our mission of utilizing the technological and interactive capabilities of the Internet for the purpose of the advancement of dentistry for the individual practitioner and the profession," said Lou Shuman, D.M.D., rdental's executive vice president of marketing and professional development. "This is an industry defining relationship that will accelerate the vision and goals of both the ADA and rdental.com, and we are professionally honored to have been granted this exciting opportunity."
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