Villanova University's Thomas Ksiazek, PhD, Professor of Communication, is an expert on the media industry and can can comment on the trend in wealthy businessmen and digital media powerhouses buying legacy newspapers and what it means for the brand and the future of journalism.
He states:
"Aside from distribution platforms, the real value in these companies is the brand that consumers associate with quality journalism, and the need for good journalism isn't going away anytime soon. People are actually consuming more news that ever, they are just spreading their attention across more and more outlets and platforms. The purchase of legacy brands by digital powerhouses positions these brands to leverage the proven digital models."
Please contact us if you would like additional comments on this issue from Dr. Ksiazek.
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