Newswise — The American Society of Health-System Pharmacists (ASHSP) has formed a new alliance with The Jackson Gaeta Group, a full service publishers' representative firm based in Caldwell, New Jersey.

The Jackson Gaeta Group currently represents the American Diabetes Association, the American Heart Association, and the American Society of Colon & Rectal Surgeons in health professional markets as well as in Direct-to-Patient and Direct-to-Consumer advertising initiatives.

Under the agreement, which takes effect in January 2009, the Jackson Gaeta Group will represent ASHP's complete print portfolio to include the American Journal of Health-System Pharmacy (AJHP), the organization's scholarly journal which is published semi-monthly and reaches 42,000 readers; AJHP supplements; InterSections, the Society's quarterly membership magazine; print advertising related to ASHP's national meetings, including programs, publications, and industry-sponsored symposia; and select pages on ASHP's Website. The agreement also includes special projects which serve as extensions of the Society's initiatives and the development of new vehicles and opportunities aligned with the Society's goals.

Effective with the January 1, 2009, issue of AJHP, all insertion orders should be forwarded to Tina Auletta at The Jackson Gaeta Group, 33 Smull Avenue , Caldwell N.J, 07006 (phone 973-403-7677) [email protected], (fax 973-403-7837 or 973-403-7795).

For more information regarding the new alliance, or for more information regarding 2009 AJHP Media Kits and/or promotional and sponsorship opportunities to take place in 2009, please contact Dean Manke, ASHP Vice President (301-664-8785) or B. Joseph Jackson, JGG President (973-403-7677).

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