Newswise — BETHESDA, MD., Aug. 29, 2011 – The Association for Molecular Pathology (AMP), an international medical professional association dedicated to the advancement, practice, and research of clinical molecular laboratory medicine, has retained Lambert, Edwards & Associates (LE&A) to provide public relations services for the Association and the rapidly growing field of molecular diagnostics.
“We are currently in a growth phase focused on expanding programs that influence the practice of molecular pathology and translational research. We have several principle PR goals: to increase visibility and influence within the wider pathology and medical communities and to improve communications with our members to convey more effectively what we are accomplishing and where we are going,” said Mary Steele Williams, AMP’s Executive Director. “We selected LE&A as our partner because we believe they can help us achieve these goals. They bring a proven track record of success and a clear understanding of our profession and where PR can help.”
AMP is an international professional association dedicated to molecular diagnostics, with nearly 2,000 members from academic and community medical centers, from commercial reference laboratories, government, and industry, including pathologists, doctoral scientists, medical technologists, basic scientists, and trainees. AMP develops and provides training and guidance for clinical practice in diagnostic molecular pathology, while shaping regulations and policy that influence the practice of molecular diagnostics and translational research.
“AMP is known for being leaders in the molecular pathology community through the innovative methods and knowledge of its members, and yet there is clear opportunity to expand awareness through PR to introduce more people to their professional expertise,” said Don Hunt, partner and managing director at LE&A. “We look forward to raising the recognition of the advances in medical practice and discovery made by AMP.”
With offices in Grand Rapids, Lansing and Detroit, LE&A is one of Michigan’s leading public relations firms and the state’s largest investor relations firm. The firm will provide media relations services and related strategic counsel to AMP.
About AMPThe Association for Molecular Pathology (AMP) is an international medical professional association dedicated to the advancement, practice, and science of clinical molecular laboratory medicine and translational research based on the applications of molecular biology, genetics, and genomics. For more information, please visit www.amp.org.
About Lambert, Edwards & Associates Named the 2010 PRWeek Small Agency of the Year, LE&A (www.lambert-edwards.com) is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with clients based in 20 states and five countries. As Michigan’s only statewide firm – with offices in Grand Rapids, Lansing and Detroit – LE&A serves middle-market companies and national brands in five practice areas: Automotive, Consumer, Financial Communications, Health Care and Public Affairs. LE&A has posted 11 consecutive years of growth and earned four Silver Anvil awards – the profession’s highest honor – in the past four years. Follow us on Twitter: @LambertEdwards.
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