Newswise — Three startups ─ Vedavoo, Lilypad Scales, and HigherMe ─ are the 2014 winners of the Babson College B.E.T.A. (Babson Entrepreneurial Thought and Action®) Challenge.

The entrepreneur winners in three categories ─ alumni, undergraduate student, and graduate student ─ competed to win a grand prize of $20,000 each in cash and “services in kind” donations from corporate sponsors.

B.E.T.A. Challenge entrepreneurs must demonstrate success in reaching major milestones achieved through action.

Full details at

Alumni Winner• Vedavoo – Scott Hunter M’09 Vedavoo is an American builder of bags, backpacks, and gear for outdoor recreation.

Graduate Student Winner • HigherMe – Rob Hunter M’14 and Evan Lodge M’14 HigherMe is a website and mobile application that gives prospective employees the chance to submit short 1­-minute video introductions to any retail establishments in their area. We turn around and show the videos to prospective employers, who are now able to get a glimpse of the more human qualities necessary to succeed in retail environments.

Undergraduate Winner • Lilypad Scales – Amos Meeks, Olin College of Engineering ‘14 Lilypad Scales, LLC helps wheelchair users manage their health more effectively and maintain their independence.

2014 B.E.T.A. Challenge Sponsors Gold Sponsor Samuel Goldstein & Co.

Silver Sponsors Pepper Hamilton LLP Pierce Atwood LLP Babson Alumni and Friends Network Babson Alumni Association (BAA) Babson Social Innovation Lab

In-Kind Sponsors BizLand, Inc. Emerging Business CollaborativeCummings Properties MassChallenge

About Babson College Babson College is the educator, convener, and thought leader for Entrepreneurship of All KindsTM. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society—while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value.

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