Newswise — WHAT:>play, the Berkeley Digital Media Conference at the University of California, Berkeley's Haas School of Business, brings together creative professionals, industry leaders, and students to discuss the emergence and implications of the digital lifestyle. The theme for the 2008 >play conference is Disruption: Changes in the Media Economy. The 2008 Expo will feature demonstrations of digital media innovations and new products.

The conference is organized by Berkeley MBA students and is hosted by the Berkeley Digital Media and Entertainment Club at UC Berkeley's Haas School of Business. WHEN:Saturday, November 15, 20088:30 a.m. to 7:00 p.m. WHERE:Haas School of Business, University of California, Berkeleyhttp://www.haas.berkeley.edu/haas/maps.html WHO: Keynote speakers:

Biz Stone Co-founder and Creative DirectorTwitter

Shane KimCorporate Vice President of Strategy and Business Development, Interactive Entertainment Business, MicrosoftBio: http://www.microsoft.com.nsatc.net/presspass/exec/kim/default.aspx

Panel discussions will include:- The Hundred Year Storm: Disruption in telecom caused by revolutionary services and bold startups- Brands that Break Through: The transition to digital media advertising from the perspective of agencies and brands- Digital Sports Age: The deeper engagement between fans, athletes, and sports teams through digital media- Feed the Starving Artist!: The impact of the Internet on how artists create, distribute, and monetize their art- New Perspectives on TV: Changes in the customer experience with the consumption of streaming and downloadable media

For more information, please go to www.playconference.org