Consumer Advertising Influences Doctors' Prescribing Habits
Alexandria, VA -- November 4, 1999 -- It's been almost a decade since the American Medical Association reversed its policy regarding direct-to-consumer advertising (DTCA). To measure the impact of DTCA, University of Mississippi researchers polled physicians regarding how pharmaceutical ads influenced patient requests for advertised prescriptions. A few of their findings follow:
* Half of the physicians polled feel pressure to prescribe products patients have seen advertised
* On average, six patients per week ask doctors questions about a specific drug and 36% of the time they prescribe the product in question
* 77% of physicians linked patient requests to TV advertising, 51% to print
This topic and others will be presented at the American Association of Pharmaceutical Scientists (AAPS) Annual Meeting "Quest for the Magic Bullet: An Astounding Century." More than seven thousand pharmaceutical scientists from around the world will gather at the New Orleans meeting November 14-18, to share the latest scientific research.
AAPS is a professional, scientific society of more than 9,000 members employed in academia, industry, government and other research institutes worldwide. Founded in 1986, AAPS aims to advance science through the open exchange of scientific knowledge, serve as an information resource, and contribute to human health through pharmaceutical research and development. For more information about AAPS, visit AAPS Online at http://www.aaps.org.
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Editor's Note: For more information on the above research or to set up interviews with researchers, please contact Hannah Elinson ([email protected]) or Marie Bertot ([email protected]) at 305-573-9955. Abstracts of data can be previewed in a fully-searchable database on AAPS Online (www.aaps.org) or for complete up-to-date meeting information, please check out the AAPS Newsroom at http://www.aaps.org/sciaffairs/news.html.
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