This year's holiday retail outlook is about as merry and bright as it can be, says Jack Gifford, professor of marketing at Miami University. Low levels of unemployment and inflation should lead to increased consumer spending. Retailers, however, aren't getting carried away in anticipation. They've been careful to keep inventory under control, Gifford says.
He is an expert on retailing and last year was named to the American Collegiate Retailing Association Hall of Fame. Gifford is one of only eight people to be selected for the honor over the past 68 years and one of the first persons to be elected to the Hall of Fame while still teaching.
This is the highest national honor for service to the teaching profession in the field of retailing. The ACRA represents professors of retailing in North America as well as in the United Kingdom, Western Europe and the Pacific Rim.
Gifford can be reached at (513) 529-1207 or by e-mail: [email protected].
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