Karen Klickmann(847) 240-1735 [email protected]

Jennifer Gale(847) 240-1730[email protected]

Julie Bremer(847) 240-1743[email protected]

FOR RELEASE FEBRUARY 25, 2002

KEEPING THE LUSTER IN YOUR LOCKS: THE FOUR MOST COMMON HAIR CONCERNS

NEW ORLEANS (February 25, 2002) - Having a good hair day doesn't just happen by chance. It happens when taking care of your hair becomes just as important as taking care of your skin. But what do you do when your hair has been damaged by every day styling, and chemical processing, dyeing or perming? Is there any solution for fly-away hair, dullness and faded color? Understanding how hair damage can occur is the best defense against both preventing it and repairing it.

Speaking today at the American Academy of Dermatology's 2002 Annual Meeting in New Orleans, dermatologist Zoe Diana Draelos, MD, Clinical Associate Professor, Department of Dermatology, Wake Forest University, Winston-Salem, North Carolina, spoke about how to get and maintain the strength, shine and softness of healthy hair.

"Hair damage results from both mechanical and chemical trauma that alters the physical structures of the hair," said Dr. Draelos. "There is no easy fix for hair that has become dull, brittle and porous, but there are certainly products and tips that can help individuals minimize the damage that occurs to the hair every day."

The hair has three basic layers, the cuticle, the cortex and the medulla. The cuticle is the outer layer of protective scales. It is the main hair structure and is responsible for the strength, shine, smoothness, softness and manageability of healthy hair. There is also a layer of sebum, an oily substance secreted by the hair follicles, which coats the cuticles and adds shine and manageability to the hair. The cortex provides strength to the hair shaft, and determines the color and texture of hair. The medulla is the innermost core of the hair where the body and strength of the hair is determined.

The cuticle can be damaged by chemical or mechanical means, such as dyeing or blow-drying. Environmental factors, such as exposure to sunlight, air pollution, wind, seawater and chlorinated swimming pool water can also cause damage to occur. When the cuticle is damaged by such means, the protective scales are peeled away and the rest of the hair shaft is exposed. In some cases, even the innermost layer--the medulla--is exposed for further damage.

"The best way to improve the cosmetic value of the damaged or weathered hair shaft is to use conditioners, which cannot repair the hair shaft, but can increase shine, decrease static electricity, improve hair strength and provide ultraviolet (UV) radiation protection," stated Dr. Draelos. "These are four factors which are very important for a healthy head of hair."

Shine Shiny hair has always been equated with healthy hair, even though the health of a hair follicle cannot be determined due to its location deep within the scalp. The shine is due to light reflected by the smooth surface of the individual hair shafts. Conditioners containing polymer film-forming agents can increase hair shine by helping the cuticle "scales" lie flat against the hair shaft for a smoother appearance. Static Electricity

Combing or brushing the hair allows the individual hair shaft to become negatively charged, creating static electricity and preventing the hair from lying smoothly in a given style. Fine hair is more susceptible to static electricity than coarse hair due to the greater surface area of the cuticle. Conditioners with the ingredient quaternary ammonium can minimize static electricity by imparting cationic properties, or positively charged ions, to the hair to neutralize the static.

StrengthIncreasing the hairs' strength can be attempted by using conditioners with ingredients such as hydrolyzed proteins or hydrolyzed human hair keratin proteins, which have a low molecular weight. They can easily penetrate the hair shaft to replenish the hairs nutrients, providing a high degree of improvement.

These proteins can also be used to smooth down split ends, also known as trichoptilosis. "Split ends develop after the protective cuticle has been stripped away from the end of hair fibers as a result of chemical or physical trauma," stated Dr. Draelos, "but it can also be a result of vigorous brushing." While there is no way to reverse split ends, trims every four weeks and deep-conditioning treatments can keep strands supple and flexible.

PhotoprotectionWhile the hair is made up of nonliving materials and cannot develop cancerous qualities, its cosmetic value can be diminished through excessive exposure to the sun. UV exposure can induce oxidation of the sulfur molecules within the hair shaft, which are important for hair strength. If this oxidation occurs, the hair can become weak, dry, rough, faded and brittle.

Individuals who bleach or lighten their natural hair color may also notice slight color changes in their hair when it is exposed to UV rays. Blonde hair may develop "photoyellowing," a process where chemicals in the hair shaft react to UV exposure, causing yellowing, fading and a dull appearance. Even natural brunette hair tends to develop reddish hues due to the photo-oxidation of melanin pigments in the hair shaft.

To protect your hair from the damaging rays of the sun, look for a leave-in conditioner that contains zinc oxide. Wearing a hat made of a solid material is another form of protection. When selecting a hat for sun protection choose carefully. Some hats, which may be fashionable and look nice, have open spaces, especially straw hats, which cannot give you much protection.

"It's important to take care of the hair to prevent obvious damage," recommends Dr. Draelos. "Hair truly is the crowning glory on every person and it only takes a few extra moments to add proper hair care to a daily routine."

The American Academy of Dermatology, founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. With a membership of over 14,000 dermatologists worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical, and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; supporting and enhancing patient care for a lifetime of healthier skin. For more information, contact the AAD at 1-888-462-DERM or www.aad.org.

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