Newswise — High blood pressure is a health crisis worldwide. The latest statistics estimate that one billion people globally and more than 65 million Americans " one in three adults " suffer from the condition. Each year, high blood pressure accounts for roughly one in eight deaths in the U.S. Although high blood pressure can be successfully treated, approximately 70 percent of those with hypertension do not have it controlled. Furthermore, 50 percent of those already on hypertension medication do not have their blood pressure under control.

Please join us for a provocative media briefing featuring a panel of medical experts to learn how the healthcare community is responding to this grave state of affairs.

Leading experts will discuss the alarming prevalence of high blood pressure which sweeps our nation in epidemic proportions. They will provide insight as to why there are many people with uncontrolled high blood pressure despite the plethora of treatment options available. Many people associate uncontrolled high blood pressure with an increased risk of heart attack and stroke but what they don't know is that damage happens to the body much earlier. The faculty will:

> Discuss the increasing prevalence and poor control rates of high blood pressure> Emphasize the importance of diagnosing and getting to goal faster > Highlight key findings from and the potential impact of recent studies, e.g., ASCOT+> Underscore the importance of overcoming patient non-compliance

The panel can provide answers to questions such as: > Does the latest research support starting medication earlier? > Is there a value in starting patients on combination therapy as opposed to mono-therapy? > What are the dynamics of the clinical setting and do they need to change?

When:Monday, November 7, 200511:30 a.m. - 1:00 p.m. (Eastern Time)

Where*The Mark Hotel25 East 77th Street (at Madison Avenue)The Madison SuiteNew York City

*Those unable to attend in person may join via audio Webcast. Please RSVP for more details about the briefing and for the Webcast link.

Faculty for this briefing include:

Michael Weber, MDSUNY Downstate Medical Center, Brooklyn, NY Past President, American Society of Hypertension Briefing Chair

Kenneth Jamerson, MDUniversity of Michigan Cardiovascular Center, Ann Arbor, MIMedical Director, Program for Multicultural HealthUniversity of Michigan Health Systems

Richard B. Devereux, MDWeill Medical College of Cornell University, New York, NYCo-Chair, American College of Cardiology Annual Scientific Session 2005

Cheryl R. Dennison, Ph.D., C.R.N.P.Assistant Professor, Johns Hopkins University School of Nursing, Baltimore, MD Affiliated Faculty, Johns Hopkins Medicine's Center for Innovation in Quality Patient Care

Sponsored by Novartis Pharmaceuticals