Newswise — The Mount Sinai Health System in New York City will launch a new television advertising campaign this Sunday, February 24, during the Academy Awards, which begins at 8 pm on ABC. The ads will also be aired during other prominent shows in the New York market over the next several months.  

This television campaign is part of a larger, comprehensive awareness campaign Mount Sinai launched last fall, which started with ads on the Long Island Rail Road, Metro-North, and New York City subways and buses. The campaign centers on the theme: “Which hospital you choose can make all the difference.” Developed by Mount Sinai’s Department of Marketing and Communications in collaboration with New York-based agency DeVito/Verdi, the television commercials emphasize the exceptional patient care that the Health System provides through a culture of robust innovation.

“As one of the largest integrated health care systems in the nation, built upon a pioneering spirit and collaborative approach, Mount Sinai has made major advances that put us on the front lines of medical research and clinical care,” said David A. Feinberg, Senior Vice President and Chief Marketing and Communications Officer of the Mount Sinai Health System. “Our goal is to educate the public about the groundbreaking work and superior clinical care that can make a difference in your health care.”

To access the television ad after it airs on Sunday evening, please visit