FOR RELEASE: IMMEDIATE
CONTACT: George M. Tomczyk
Director of Public Affairs
(716) 275-8189
[email protected]
SIMON SCHOOL LAUNCHES NEW HEALTH CARE MANAGEMENT M.B.A.
Utilization of Economic Incentive Models Distinguishes Health Care Management Concentration
Rochester, N.Y., March 24, 1997--While health policy is attracting attention in political circles, the rapid changes in health care financing and delivery are presenting major challenges--and opportunities--to managers in the industry. In response, the University of Rochester's William E. Simon Graduate School of Business Administration has launched a new M.B.A. concentration in Health Care Management.
The Simon School's health care concentration is among the first of its kind to focus primarily on management issues. It is unique in that it leverages the Simon School's distinctive economic focus to evaluate and assess the behavior of the numerous health care players based on their incentives.
"At the Simon School, we look at the economic incentives for each of the individuals and organizations in the health care system," said R. Lawrence Van Horn, assistant professor of economics and management, who has primary research and teaching interests in health care management. "What differentiates the Simon program is that through an economic framework we seek to understand and predict how the various actors will behave individually and within broader market contexts by examining incentive models."
An acknowledged pioneer in graduate management education, the Simon School has led the way in offering an economics-based, cross-functional M.B.A. degree. The new M.B.A. concentration in Health Care Management draws on the School's proven strengths and directs them to a dynamic industry. Rapid advances in technology, ongoing initiatives for national health reform, the explosive growth of managed care, and the growing movement toward mergers among providers all contribute to a health services industry that needs talented, versatile managers. This increasingly competitive marketplace with its rapidly changing organizational structures places a premium on strong analytical and managerial skills.
In contrast to traditional Master of Public Health programs, the Simon School's new health care concentration focuses primarily on two management issues: ongoing operations and strategic planning. The concentration is especially suited to future health care consultants and front-line managers in health maintenance organizations, hospitals, insurance companies and pharmaceutical firms; and to physicians, nurses and other health industry professionals who want to build on their existing knowledge and apply it in a different capacity.
Full-time students may enter the Simon School in January or September. January entrants complete the M.B.A. program in 18 months; September entrants, in 22 months. Part-time students may enter at any time.
# # #
The Simon School, recognized worldwide for its leading scholarship in management, is able to employ a distinctive approach to business education because of its flexibility, innovation, youth, size, global outlook and vision.
Additional copies of the Health Care Management concentration brochure may be obtained by calling the Office of Public Affairs at (716)275-3736; fax (716)275-9331; e-mail: [email protected].
Information about the Simon School is also available on the World Wide Web at http://www.ssb.rochester.edu.
RSS