CONTACT: LINDA PHILLIPS, 1-800-BERNI-58 [email protected]For Immediate ReleaseOctober 4, 2000
NOMINATIONS SOUGHT FOR 2001 BERNI AWARDS
Berni Marketing & Design, Greenwich, CT, is seeking nominations for its annual BERNI Awards, comprising The BERNI BESTS, which will be given for Best Consumer Packaging and Best Branding introduced in 2000, and the BERNI BOMB, which will be awarded for the single worst entry in each category. Awards will be given in first, second, and third places for the BESTS, based on the judges' evaluations.
According to President/CEO of Berni Marketing & Design, Stuart Berni, the criteria for judging the package are: 1. It must clearly communicate the brand name 2. It must accurately communicate the contents 3. It must be ergonomic (easy to use) 4. It must have impact both on and off the shelf 5. It must be memorable 6. It must protect the contents
Criteria for the best branding strategy are:
1. Naming - must convey the essence of the company/ its business/ product 2. Identity -- must have instant recognition, memorability, and impact.
Website and e-commerce businesses may be entered in the Branding Program category provided they were launched or repositioned in 2000.
Berni Marketing & Design is an award winning marketing and design agency that has represented over 120 of the Fortune 500 companies. Founded in New York in l938, the firm specializes in brand creation and development, naming, website design, visual merchandising, and retail environmental design.
Winners of last year's BERNI BESTS in package design were: Colombo Yogurt, 1st place; Aleve, 2nd place; and Kellogg's Special K, third place.
Says Stuart Berni, "nominations are requested from both industry professionals and consumers."
Nominations for Bests and Bombs may be forwarded until December 20, 2000, to Berni Marketing & Design, 660 Steamboat Road, Greenwich, CT 06830, faxed to (203) 661-4825, or e-mailed to [email protected], attention: BERNI AWARDS 2000.
The winners will be announced on January
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