Contact:Marilyn Lederer, ACCP847.498.8370[email protected]
THE CHEST FOUNDATION WINS PRO-COMM AWARD OF EXCELLENCE FOR TOBACCO PREVENTION SPEAKER'S KIT CD-ROM
Speakers Kit is Pilot Project By Task Force on Women & Girls, Tobacco & Lung Cancer
Northbrook, IL--A Speakers Kit on Women & Girls, Tobacco & Lung Cancer developed by The CHEST Foundation of the American College of Chest Physicians received an Award of Excellence at the just-completed national 2000 Pro-Comm Awards Program. The Pro-Comm Awards is the nation's premier B2B marketing communications competition, sponsored by the Chicago-based Business Marketing Association (BMA).
The CHEST Foundation won the Pro-Comm Award of Excellence for its Speakers Kit CD-ROM and Web site by the Task Force on Women & Girls, Tobacco, & Lung Cancer. The smoking cessation/prevention Speakers Kit CD-ROM features slides, background and resource material, and a supporting Web site that offers health care workers and lay educators with the tools to make effective presentations on the dangerous health effects of smoking and tobacco. The award was given in Division 32 (Disk-Based Communications Media). The Speakers Kit CD-ROM version was created by The CHEST Foundation's Task Force on Women & Girls, Tobacco, & Lung Cancer, and Slack Barshinger & Partners, a Chicago-based marketing communications company, who converted the original 35-mm slides to digital form, then created the CD-ROM and the accompanying Web site.
Diane Stover, MD, FCCP, chair of the Task Force, thanked Pro-Comm "for the recognition--we hope such awards and recognition will help our mission, which is to make women and girls tobacco free."
The Speakers Kit contains nearly 200 slides featuring tobacco advertising and trends data as well as comprehensive background material, statistics, strategies, and sample presentations-everything health-care professionals and educators need to make effective presentations anywhere: in community, schools, hospitals, even the state legislature. It has been distributed to physicians and health care professionals around the world and has been used extensively in numerous cities and communities. It is available in hard copy format or in CD-ROM format through The CHEST Foundation of the American College of Chest Physicians at www.chestnet.org/foundation/.
About the Pro-Comm Awards The annual Pro-Comm Awards Program recognizes (1) clients with the foresight and understanding to direct superior communications and (2) agencies with the ability to transform ideas into effective information that gets results. For the 2000 competition, BMA received more than 1000 entries across 38 divisions.
About The CHEST Foundation Founded in 1996 as the philanthropic arm of the American College of Chest Physicians (ACCP), The CHEST Foundation creates educational programs, supports research, and raises public awareness about diseases of the chest and their prevention.
By giving life to projects in local communities and across the world, The CHEST Foundation enables the ACCP to realize its vision of being the "leading resource for the improvement in cardiopulmonary health and critical care worldwide."
The CHEST Foundation focuses on education and disease prevention in four key areas to make a difference for physicians, their patients, and the public: (1) smoking cessation and prevention; (2) asthma control; (3) end-of-life issues; and (4) awards for research and community service. In addition to the Speakers Kit and other educational products, The CHEST Foundation offers an Educational Guide on Lung Health for Elementary School Children. The CHEST Foundation can be contacted by phone at (847) 498-1400 and more information is available at www.chestnet.org/foundation/.
About the American College of Chest Physicians (ACCP) The ACCP is a not-for-profit educational organization representing more than 15,000 members who provide clinical respiratory and cardiothoracic patient care in the United States and throughout the world. Its mission is "To promote the prevention and treatment of diseases of the chest through leadership, education, research, and communication. More information is available at www.chestnet.org or by calling 1-800-343-2227.
About Slack Barshinger & Partners Slack Barshinger & Partners is one of Chicago's only 100%-focused business-to-business marketing communications agencies. Founded in 1988, the firm has grown to a professional staff of 55, making it the largest B2B agency in Chicago. With capitalized annual billings of $34 million, the firm provides integrated marketing communications services to 30 Chicago and national clients in the software, IT services, e-commerce, e-business, energy, packaged goods, e-learning, media, telecommunications, healthcare, biotech, and professional services fields. More information about Slack Barshinger & Partners can be found at www.slackbarshinger.com.
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