Newswise — As we see the economy beginning to take a positive turn, many small business leaders are looking for sound advice to help their company weather what we hope are the recession’s final stormy months. What better way to jump start 2010 than with a solid growth strategy in place?

Chuck Mache, author of The Four Kinds of Salespeople and CEO of a growing business, American TonerServ Corp., can speak to several topics with regard to the business year ahead.

A testament to his originality, The Four Kinds of Sales People, is a business fable that exposes the traits and characteristics of these four types and outlines how and why salespeople excel.

For those covering entrepreneurism, small business growth or sales strategies, Chuck Mache is a go-to source for everything from cost cutting to hiring practices to management. He has built his career turning small companies into big companies.

American TonerServ Corp. makes Mache available to discuss a variety of topics including:

• The outlook for small business growth opportunities in 2010

• How to build a dynamic sales team and how to keep them motivated

• How to maximize revenue opportunities

• The best ways to revitalize your company at the beginning of a new year

• Sales trends for 2010

• How to build a personalized roadmap for growth

EXPERT BIOGRAPHYChuck Mache has spent a quarter-century selling as well as managing, building, and leading sales organizations, with a specialty in highly competitive industries. He used his breakthrough sales approach to lead the transition of Benchmark Lending Group from a mortgage broker to a full mortgage bank and dramatically increased both the number and size of loans in a short period, turning the company into a mid-size player in the California market.

As Executive VP of Sales for American Home Shield, Mache grew revenues from $6M to $100M in ten years, formed strategic partnerships with other market leaders, such as Coldwell Banker and Prudential, and restructured sales teams during acquisitions.

From working in the field to leading the executive team, Mache has mentored thousands of sales professionals. Through those relationships, he discovered the four paths to breakthrough sales, and he is committed to using these concepts to build next-level sales teams worldwide, through his speeches, coaching, and consulting programs.

Chuck is the founder of Chuck Mache Communications, and The Four Kinds of Sales People is his first book. Learn more about Chuck at www.ChuckMache.com

About American TonerServ Corp. American TonerServ (ATS) is a leading marketer of compatible toner cartridges, offering top-quality, environmentally-friendly printer products and services. The company is strategically building a nationwide sales organization to efficiently serve the printing needs of small- and medium-sized businesses. After an acquisition strategy that resulted in ATS becoming the largest player in the “printer-dealer” sector, the company is now building market share through organic growth initiatives in the more than $6.0 billion recycled printer cartridge and printer services industry.

Sixty percent of the company’s revenue is generated from distributing Original Equipment Manufacturer (OEM) products, such as HP, Dell, and Lexmark, while 40 percent is generated from selling recycled toner, or compatible cartridges, which is branded as ATS. Utilizing outsourced companies that manufacture, package, and mail its products, ATS provides a cheaper alternative to small- and medium-sized businesses as compared to pricing from “big-box” retailers such as STAPLES. As a result of outsourcing manufacturing, ATS has the ability to provide high-quality service to its customers and focus on sales generation.

Additionally, the value proposition of using the company’s products, particularly during recessionary times, greatly enhances ATS’s growth prospects.

More information about the company can be found at www.americantonerserv.com

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