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Stephen A. Schwartz
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May 12, 1997

SIMON SCHOOL M.B.A. STUDENT NAMED 1997 NATIONAL MARKETING SCHOLAR

Places First in Annual American Marketing Association Competition; Wins $8,500 Cash Prize

Ian Turvill, a second-year marketing and finance student at the William E. Simon Graduate School of Business Administration, was named 1997 American Marketing Association and George Hay Brown Marketing Scholar of the Year. The award program, established in 1986, recognizes the achievements of the top graduating master's-level students at leading American business schools.

Turvill, who was among 41 candidates for the award, will receive an $8,500 cash prize at AMA's Summer Marketing Educators' Conference to be held on August 2-5 in Chicago. Five runners-up will each receive $850.

Turvill, a native of England, is a graduate of Oxford University with a B.A. degree in engineering, economics and management. He is the 1992 winner of Oxford's Pilkington prize for the best six-month management project and academic thesis submitted for this degree.

At the Simon School, Turvill is a John M. Olin Fellow and is assisting in research into contracts between venture capitalists and entrepreneurs. He served as communications chair of the

VISION Committee (an organization that oversees the student-run portion of the M.B.A. curriculum) and co-chair of the Kalmbach Executive Seminar Series. He was awarded the Citibank Award for Academic Excellence, and has been elected to Beta Gamma Sigma, the national honor society for students of business.

Between his first and second year of M.B.A. study, Turvill interned as a business analyst at Eastman Kodak Company. In September, he will start as an associate at Mercer Management Consulting in Chicago. Of the Marketing Scholar award he commented: "I am extremely pleased to have my academic and professional pursuits recognized in such a significant manner. This award clearly demonstrates that hard work pays off."

Turvill urged students interested in pursuing a marketing career to "take advantage of every opportunity" to learn and develop. He added: "Make sure you chose the right M.B.A. program. Marketing is an exciting field, and I am particularly grateful to the Simon School and its marketing faculty for providing me with an unparalleled education." Turvill will donate $1,000 of his cash prize to the School to help support the activities of the Simon Marketing Association (SMA), an organization which brings together students, faculty and business leaders with an interest in marketing.

"Ian Turvill is one of the best in a class of distinguished M.B.A. students," said Sridhar Moorthy, associate professor of marketing and marketing area coordinator at the Simon School. "I am delighted that the American Marketing Association has recognized his exceptional record of academic, personal and professional accomplishment."

The award is named for George Hay Brown, who served as president of the American Marketing Association from 1951 to 1952. Brown has been an author, teacher, industrialist, government official, consultant and economist, and typifies the new scope and stature of marketing in today's world.

Criteria for award judging include undergraduate and graduate grade-point averages, grade-point averages in marketing courses, honors and awards, full- or part-time employment prior to receiving the graduate degree, extracurricular activities, GMAT scores and the recommendation of a member of the marketing faculty at the school from which the student will receive the graduate degree.

Previous recipients of the George Hay Brown Marketing Scholar Award include students from the business schools at Cornell University (Johnson), Massachusetts Institute of Technology (Sloan), Northwestern University (Kellogg) and the University of Pennsylvania (Wharton). Two Simon School students have been runners-up in past competitions: Suzanne Gray, in 1991, and John DiVincenzo, in 1993.

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The Simon School, recognized for its leading scholarship in management, employs a distinctive approach to business education because of its flexibility, innovation, youth, size, global outlook and vision.

More information about the Simon School is available on the World Wide Web at http://www.ssb.rochester.edu.

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