Contact: Emily Pihlquist/Amy LosakMakovsky & Co.212-508-9649/212-508-9679[email protected][email protected]
Avent(tm) Launches Skincare Product Line for Healthy Skin During Pregnancy Future Mother Skincare Response to Customer Demand
Chicago, IL, March 13, 2001-Avent(tm), maker of the Isis Breast Pump, has introduced Future Mother, its new line of skincare products, safe for use both pre- and post-partum and provides many soothing benefits for healthy skin.
The Avent Future Mother line is specifically formulated to help expectant mothers protect and heal their skin and relieve stress. Key ingredients, which include marine extracts harvested off the northwestern coast of France, have been chosen for their rich complexes of minerals, vitamins and amino acids. Ulva Rigida seaweed, for example, contains a network of fibers similar to human elastin.
"As consumers are demanding herbal preparations with naturally hypoallergenic, properties they are becoming more aware of the need for sunscreens and antioxidants in our skincare products," said Dr. Nancy Durand, MD, FRCS. "During pregnancy, women are more concerned with not only what they're putting in their bodies, but what they're using for skincare and cosmetics. The Avent products are safe and mild for sensitive skin and, importantly, to your unborn baby."
"During pregnancy, many women report altered or increased sensitivity to smells due to vast hormonal changes," said Dr. Durand. "The Avent Future Mother line contains mild lemon and grapefruit scents, which have been proven to help relieve the symptoms of morning sickness."
Combined with a variety of natural plant extracts such as orange papaya, avocado, aloe vera and green tea, The Avent Future Mother skincare line consists of four complementary products with a light and natural fragrance.
The Avent Future Mother line of skincare products is sold at Babies'R'Us and Target stores nationwide, and include:
-- Moisturising Light Oil - Combats dry skin and stretch marks. This fine, non-greasy spray smoothes easily on the skin and is rapidly absorbed. Rich in proteins, vitamins and lipids, Moisturising Light Oil helps the skin maintain its elasticity. (sugg. retail price, $12)
-- Indulgent Body Cream - Specially formulated from marine extracts and papaya oil, this cream decongests skin tissue and enhances elasticity. ($12)
-- Leg and Foot Reviver - A cooling, refreshing gel made with seaweed, aloe vera and green tea to reduce swelling, cool and moisturize skin. ($10)
-- Relaxing Bath and Shower Essence - A moisturizing cleansing foam made with marine extracts and vitamins E and B5. ($10)
AVENT was established in England in 1984 by Edward Atkin as a means of radically redesigning traditional baby bottles to closely resemble the natural feeding process. Since its inception, Avent has produced quality infant and toddler feeding technologies such as the Isis Breast Pump and, more recently, their line of Non-Spill Magic Cups. Avent has branches in seven other countries, including their Avent America office in Bensenville, Illinois.
For additional information on the Avent Future Mother skincare line or any Avent products call 1-800-54-AVENT (800-542-8368) or visit www.aventamerica.com.
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