By Michael Lenox

Newswise — Recent years have seen numerous iconic, successful companies disrupted by innovation: Kodak, Blackberry and Blockbuster, for example. But disruption has been a way of life for generations, as new technologies and companies redefine markets and deliver value in new ways. Taking these lessons of history, we can see that disruptions tend to follow similar patterns, which — if we understand them — can increase our chances of being successful, innovative disruptors, rather than those who are disrupted.

In this Three Things video, Darden Professor Michael Lenox discusses three classic patterns of disruption.

Three Things is a Darden School of Business video series designed to offer tips to help you and your business succeed.

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About the Faculty

MICHAEL LENOXSenior Associate Dean and Chief Strategy Officer; Tayloe Murphy Professor of Business AdministrationLenox’s expertise is in the domain of technology strategy and policy. He studies the role of innovation in helping a business succeed. In particular, he explores the sourcing of external knowledge by firms and this practice’s impact on a company’s innovation strategy. Lenox has a longstanding interest in the interface between business strategy and public policy as it relates to the natural environment; his work explores firm strategies and nontraditional public policies that have the potential to drive green innovation and entrepreneurship.

In 2013, Lenox co-authored The Strategist’s Toolkit with Darden Professor Jared Harris.

B.S., M.S., University of Virginia; Ph.D., Massachusetts Institute of Technology

Professor Lenox teaches in the Executive Education program Management Development Program: High-Performance Leadership.


About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded and responsible leaders through its MBA, Ph.D. and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.