Newswise — Tatto Media, Inc. has received the Babson Student Business of the Year Award (SBYA).

Founded in 2005, Tatto Media describes itself as an enterprising online marketing firm dedicated to optimizing revenue generation for both its advertisers and publishers. The company, located at, says it focuses on leveraging the underlying truths of the Internet to unlock unprecedented efficiency in the buying and selling of contextual and online display advertising. From concept, creative, delivery of contextual and banner advertisings for advertisers to providing 100% inventory fill rates for publishers, Tatto Media is dedicated to developing meaningful partnerships.

Tatto, which says it employs 15 persons in its Boston and Seattle offices, says that revenue in 2007 was just under $25 million.

Tatto was established by Lin Miao, Class of 2008, Lee Brown, Class of 2007, and Lucas Brown, Class of 2007. BusinessWeek ranked the founders of Tatto Media among the 2007 "Best Young Entrepreneurs Under 25" .

Since its inception in 1959, the SBYA has honored a full-time undergraduate student who starts and runs a successful business. Selection is based equally on the originality, initiative, persistence, applied learning, character, and success of the business. Emphasis is placed on the learning experience. The award includes cash prizes from the Babson College Alumni Association and an opportunity for business counseling from the Babson Alumni Resource Network.

Babson College in Wellesley, Mass., is recognized internationally as a leader in entrepreneurial management education. Babson grants BS degrees through its innovative undergraduate program, and grants MBA and custom MS and MBA degrees through the F.W. Olin Graduate School of Business at Babson College. Babson Executive Education offers executive development programs to experienced managers worldwide. For information, visit

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