AAE Declares May 'Save Your Tooth Month'

Celebrate with us all May long!


Newswise — CHICAGO – The AAE announced it has dedicated the entire month of May to saving teeth. Save Your Tooth Month, sponsored by EndoVision and Sonendo, is a national initiative designed to showcase the benefits of root canal treatment from a specialist, and thanking general dentists for their referrals.

“The perfect companion to our Worth Saving consumer campaign, Save Your Tooth Month emphasizes the importance of saving natural teeth, among other treasured items,” said AAE President Dr. Keith V. Krell. “We couldn’t be more thrilled to expand Root Canal Awareness Week in this way.”

A new survey we conducted that was dedicated towards figuring out what Americans believe is worth saving tells us that millennials care about saving their natural teeth just as much -- if not more -- than any other aspect of their body.


Here are some other stats "worth sharing":

•    The top reasons people value saving their natural teeth are because “it’s healthier” and “it gives you a better appearance.”
•    Sixty-one percent of women feel strongly that saving their natural teeth helps them feel better about themselves compared to 51 percent of men.
•    Twenty-four percent of millennials ranked teeth as the No. 1 thing they would save or maintain about their body compared to baby boomers’ preference for saving their eyesight (37 percent).
•    More than 95 percent of people say it’s important to save your natural teeth.

In another survey of the public, 48 percent of respondents would make an appointment to see their dentist if they experienced tooth pain. Roughly half of respondents said if they were to feel tooth pain, they would only wait between two and six days to seek treatment. Another 23 percent said they would seek treatment that same day. Clearly, most people wish to resolve tooth pain very quickly, and that's exactly what endodontists are trained to do.

"We expect Save Your Tooth Month – and our overall Worth Saving campaign – to have a big impact, the kinds of results and exposure our organization hasn’t yet seen,” Dr. Krell said. “So we are enlisting you to help us spread the word in your practices and local communities. This has the potential to be a game-changer in terms of how root canals are perceived.”

To encourage collaboration between general dentists and endodontists, the AAE offers many free resources, including:

•    ENDODONTICS: Colleagues for Excellence- This newsletter is distributed to AAE members, general dentists and other specialists to educate on specific endodontic topics and spur discussions among your colleagues.
•    Treatment Options for the Compromised Tooth: A Decision Guide- This guide features different cases where the tooth has been compromised in both non-endodontically treated teeth and previously endodontically treated teeth.
•    Root Canal Safety Web Page- This page includes AAE resources designed to help dental professionals advocate for good dental health and root canal safety.

Additional resources are also available year-round, free of charge, on the AAE website at aae.org/practicepromotion.

We’re also challenging our members and dentist partners to wow us with their promotional skills and create their own graphics, memes, photos shoots, videos, etc. around Save Your Tooth Month – the sky is the limit, and the possibilities are endless when it comes to celebrating saving teeth. Outstanding creations will be featured in our member communications and on social media.

“Tell family, friends and patients to visit aae.org/sytm to learn more about how to get involved and spread the word,” Dr. Krell said. “Have they already had root canal treatment? Patients are encouraged to share their root canal success stories to help the AAE spread the word about endodontists and the value of saving natural teeth.”

To get the latest on the AAE and Save Your Tooth Month, follow us on Twitter and Instagram at @savingyourteeth, and find us on Facebook as well. Encourage patients to find local endodontists at findmyendodontist.com.


About the American Association of Endodontists

The American Association of Endodontists, headquartered in Chicago, represents more than 8,000 members worldwide. Endodontics is one of nine dental specialties formally recognized by the American Dental Association. The AAE, founded in 1943, is dedicated to excellence in the art and science of endodontics and to the highest standard of patient care. The Association inspires its members to pursue professional advancement and personal fulfillment through education, research, advocacy, leadership, communication and service. For more information about the AAE, visit the Association's website at aae.org.

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