Contact: Anne Macdonald, Dir. of Comm., Westminster College; [email protected]; (801) 832-2680; Westminster College, http://www.wcslc.edu.
MARKETING MISTAKES.
From Crystal Pepsi and New Coke to Osborne Computers, and the battle between Food Lion and ABC, studying the collective marketing disasters and bad decisions made, provides insights for future marketing. Professor Nancy Panos Schmitt explains the fascinating business, popular culture and social issues associated with these marketing lessons. Panos Schmitt illustrates these marketing mistakes with her personal collection of obsolete consumer and technology products. Panos Schmitt has been quoted on these topics in the Detroit Free Press, The Salt Lake Tribune, and Deseret News.
TWENTY-FIRST CENTURY SEES VIRTUAL OFFICE COMMON PLACE.
"The virtual office will become the dominant workplace for professional employees, in the 21st Century" said Victoria Whiting, assistant professor of management at Westminster College. "It's a win-win situation," said Whiting whose research focuses on the virtual office and telecommuting. "Companies cut down overhead expenses and employees demands for flexibility are met," she said. In states such as California where the legislature is calling upon companies to help reduce the number of cars on the road, the virtual office allows companies to comply with legislative requirements, explains Whiting.
# # #
RSS