Expert Pitch
Florida State University

Expert Pitch: FSU Professor Available to Discuss Facebook Brand Crisis

22-Mar-2018 10:05 AM EDT, by Florida State University


CONTACT: Kathleen Haughney, University Communications (850) 644-1489;


March 22, 2018


News breaking this week that political data firm Cambridge Analytica accessed private data on Facebook has sent the popular social media company into a spiral with its stock price plunging and the hashtag #DeleteFacebook going viral.

As the company grapples with its future, a Florida State University faculty member is available to comment on the challenges facing Facebook and how they differ from other companies’ data breaches.

Luke Hopkins, co-director, Center for Retail Innovation (850) 645-0941;

Hopkins is assistant department chair for the Department of Marketing in the FSU College of Business and co-director of the Center for Retail Innovation. His research interests focus on the management of customer relationships, particularly in situations that involve delivering bad news to the customer.

“From a branding perspective, Facebook might end up the sacrificial lamb of the big data world. This specific situation is different from the data handling issues experienced by Equifax in 2017 and Target in 2013. Specifically, Facebook’s current problem stems from allowing other companies to unethically collect data, as opposed to mishandling data collected internally. Second, we live in a world that is driven by data and predictive capabilities. If consumers knew half of what retailers such as Target, Amazon and Walmart know about the average customer, this Facebook issue would likely be lost in the shuffle. 

What could ultimately harm the Facebook brand is that Facebook was aware of the trust violation and verified this by contacting Cambridge Analytica requesting the deletion of data. Additionally, because the data was linked to a controversial political outcome, the data collected by Cambridge Analytica had an impact on everyone, not just those who have an account with Facebook. Had Cambridge Analytica used the information to offer you discounted milk at your local grocery store, we would be reading different headlines today.”


Filters close

Showing results

110 of 5679
Newswise: Efficient In-person voting observed by URI VOTES research team
Released: 30-Nov-2020 4:30 PM EST
Efficient In-person voting observed by URI VOTES research team
University of Rhode Island

The 2020 election is all but complete, but a team of researchers at the University of Rhode Island is still crunching the numbers – not the number of votes, but the statistics used to determine the efficiency of in-person voting in Rhode Island, Nebraska and Los Angeles.

Newswise: Rutgers Philosophy Professor Analyzes Justice Issues in New Podcast
Released: 30-Nov-2020 9:30 AM EST
Rutgers Philosophy Professor Analyzes Justice Issues in New Podcast
Rutgers University-New Brunswick

Rutgers-New Brunswick philosophy Professor Derrick Darby is helping to bring logic and data to discussions on the struggle for justice in America and globally in A Pod Called Quest.

Released: 20-Nov-2020 4:25 PM EST
Those darn property taxes! Insights from Texas tax protests
University of California, Berkeley Haas School of Business

Everyone loves to complain that their taxes are too high. Yet few people actually take the time to formally protest them. A recent deep-dive into property tax appeals in Texas offers new insights on what motivates people to protest or accept their tax obligations.

Newswise: Biden administration vs. COVID-19: U-M experts can discuss
Released: 19-Nov-2020 4:55 PM EST
Biden administration vs. COVID-19: U-M experts can discuss
University of Michigan

University of Michigan epidemiologists are available to discuss the challenges President-elect Joe Biden’s administration will face in combating the coronavirus when he takes the reins in January.To schedule an interview, contact Nardy Baeza Bickel at or text 616-550-4531.Emily Toth MartinEmily Toth Martin, associate professor of epidemiology at the U-M School of Public Health, is an infectious disease epidemiologist who has been using COVID-19 public health data to help inform mitigation and policy.

Newswise: NEW: Youth vote up significantly in 2020; young people of color pivotal
Released: 19-Nov-2020 3:40 PM EST
NEW: Youth vote up significantly in 2020; young people of color pivotal
Tufts University

Presidential election turnout among young people ages 18-29 reached 52-55%, significantly higher than the 45-48% turnout of 2016, according to a new youth turnout estimate released today from CIRCLE at Tufts University’s Jonathan M. Tisch College of Civic Life.

Showing results

110 of 5679