Expert Pitch

IU Kelley School expert available to discuss Facebook Oversight Board's decision on Trump's account

Indiana University
4-May-2021 5:05 PM EDT, by Indiana University

Reporters: Girish Mallapragada, a social media marketing expert at the Indiana University Kelley School of Business, will be available Wednesday, after Facebook’s Oversight Board announces whether to uphold or reverse Facebook's indefinite ban on former President Donald Trump.

In advance of the announcement, Mallapragada, an associate professor of marketing and Weimer Faculty Fellow, questions whether the board’s decision will have much of an impact on Trump’s outreach to his followers.

He noted that Trump’s rise in popularity primarly came through his use of another social media platform, Twitter, and not as much through Facebook.

“He was more adept at short form communication than long contextual messages. Twitter is ideal for the former, Facebook for the latter,” Mallapragada said. “Twitter is closest online to a live large audience, where he thrives.”

“If Facebook allows him to comeback, it might make people unhappy and others happy, but I don’t think it would be impactful to make a big difference.”


Filters close

Showing results

110 of 5973
Newswise: Colonial Pipeline Hack Is Latest Example of Cybersecurity Threats to Physical Infrastructure
Released: 13-May-2021 3:05 PM EDT
Colonial Pipeline Hack Is Latest Example of Cybersecurity Threats to Physical Infrastructure
Arizona State University (ASU)

Ransomware and security: ASU Expert answers questions about securing the private side of the nation's infrastructure.

Released: 13-May-2021 9:00 AM EDT
Addressing Systemic Racism in Academia: Live Expert Panel for May 19, 5:30pm ET

Experts from the American Thoracic Society will discuss issues with systemic racism in academia as a follow-up to their session on this topic at the virtual 2021 ATS Annual Conference.

Released: 6-May-2021 11:05 AM EDT
Virtual Event Examines Impact and Evolution of the Role of America’s First Ladies
American University

Prominent scholars, archivists, historians, former White House staff members and insiders gather to explore the fascinating lives and evolving roles of America’s First Ladies Symposium. The event is hosted by the White House Historical Association in partnership with American University's First Ladies Initiative.

Newswise:Video Embedded covid-19-vaccine-understanding-herd-immunity-vaccine-hesitancy
Released: 5-May-2021 11:05 AM EDT
COVID-19 vaccine: Understanding herd immunity, vaccine hesitancy
University of Michigan

Since the beginning of the pandemic, herd immunity has been portrayed as the holy grail to overcome the COVID-19 pandemic.

Showing results

110 of 5973