Newswise — Babson College Assistant Professor of Marketing Lauren Beitelspacher has been recognized by Poets & Quants as one of the Most Outstanding 40 under 40 Business School Professors.

“In all, 75 professors from 40 different business schools all over the world were nominated by students, alumni and the schools themselves,” says Poets & Quants about the award.

Lauren Beitelspacher

Associate Professor of Marketing

“Lauren Beitelspacher loves marketing! She practices it. She researches it. She teaches it. She advocates for it. And this love is contagious at Babson University, where she is described by one student as ‘everything a professor should be.’

A Ph.D. from the University of Alabama, Beitelspacher focuses on retail, athletic goods, and supply chain management in her scholarship, which has been featured in journals ranging from the Journal of Applied Psychology to the Journal of Business Research. How prolific is she? She has published 15 articles in leading journals in the past five years alone! Oh…and she has literally written the book on retail management, co-authoring the 8th edition of the Levy-Weitz Retailing Management textbook.”

Students say:

“Few professors can land with a splash in a Business College like Dr. B did. Known universally for her engaging – but – challenging class, students flock to fill up desired seats in her classes. She opens up her resources to students and regularly makes sure to engage with all of her students, including those who would rather not be there. Strangely enough, those students are the ones who praise her the most, the ones who the other professors dismiss. She embodies everything a professor should be, and Babson College is lucky to have her.”

Most memorable moment in the classroom or in general as a professor:

“I had just started teaching the introduction to marketing class and was very new in my career. A student came up to me after class and said, “I wasn’t sure what I wanted to do, but after taking your class, I realize I love marketing and I want to major in it.” I was so touched; it also made me realize what a big responsibility I have to my students and the impact that professors can actually have on students’ lives. I always hope my impact will be a positive one.”

This is the second time Beitelspacher has been named on a “40 under 40 list,” with the first being the Birmingham Business Journal in 2011.

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About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds®. The top-ranked college for entrepreneurship education, Babson is a dynamic living and learning laboratory where students, faculty, and staff work together to address the real-world problems of business and society. We prepare the entrepreneurial leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to make a difference in the world, and have an impact on organizations of all sizes and types. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought & Action® as the most positive force on the planet for generating sustainable economic and social value. Visit