Dental Specialty Association Leverages Social Media and Data to Reach New Patients

The American Association of Endodontists debuts consumer engagement campaign: ‘Worth Saving’


Newswise — CHICAGO – During the American Association of Endodontists’ annual meeting known as AAE19 occurring in Montréal this April, the Association’s Public and Professional Relations Committee will be debuting their recent, multi-layered ad campaign called “Worth Saving”.

“Worth Saving” was created and is currently being implemented by the AAE to help the public realize the importance of saving their natural teeth and to seek treatment from endodontists as their first choice for oral health care.

The initiative is made up of social media, earned press, promotion through AAE’s thousands of members and other direct consumer engagement activities. Additionally, the AAE formed a collection of search engine advertising, sponsored social media posts and online display advertising. AAE is also using grassroots activation through member outreach, a series of videos, surveys and call-outs on Twitter.

People who click on the advertisements and social media posts will be sent to the AAE’s helpful Find My Endodontist online search tool, which allows patients to easily find an endodontist based on distance and office locations. The AAE Board of Directors prioritized the ongoing initiative in its Strategic Plan

They will be unveiling their initiative during their session meeting called “AAE Consumer Campaign: Making Endodontists Part of a Bigger Conversation” on Saturday, April 13.  The PPRC will provide a deeper understanding of the initiative’s goals, core targeted audience, and share ideas about how endodontists can broaden the engagement’s themes to help increase awareness about the dental specialty. Additionally, the gathering will touch upon the AAE’s “Save Your Tooth Month”, a creative monthlong awareness campaign happening in May

The session will also provide a closer examination of the various phases involved or currently being executed, which include data-based research analysis and survey activation, videos featuring “savers” in various professions and a competition involving landmarks.

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 About the American Association of Endodontists

The American Association of Endodontists, headquartered in Chicago, Ill., represents more than 8,000 members worldwide. Endodontics is one of nine dental specialties formally recognized by the American Dental Association. The AAE, founded in 1943, is dedicated to excellence in the art and science of endodontics and to the highest standard of patient care. The Association inspires its members to pursue professional advancement and personal fulfillment through education, research, advocacy, leadership, communication and service. For more information about the AAE, visit the Association’s website at aae.org.

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