IFT Webcast to Address Implications of the 2010 Dietary Guidelines for Consumers and the Food IndustryFriday, February 11, 201112:00pm-1:30pm CST

The release of the 2010 Dietary Guidelines for Americans presents an opportunity for the food industry to develop new and improved health-focused products that meet the recommendations. The guidelines strongly recommend the reduction of saturated fat and added sugars, as well as the significant reduction of calories and salt content. They also highlight the need for valuable nutrients, such as calcium and Vitamin D, in foods. This webcast will discuss the 2010 Dietary Guidelines, and provide an industry perspective on the development of food-based solutions that increase consumers’ understanding and adoption of the new Dietary Guidelines.

Presentations include:

•Highlights of the 2010 Dietary Guidelines for Americans, Roger Clemens, DrPH, IFT President Elect and member of Dietary Guidelines Advisory Committee •Dietary Guidelines-Influenced Food Processing Innovations, Richard Black, PhD, Vice President of Nutrition at Kraft Foods•Challenges and Opportunities for Increasing Consumer Demand for Healthier Foods, Darren Seifer, Food and Beverage Industry Analyst at The NPD Group

This webcast is complimentary for media with appropriate press credentials. To participate, please contact Mindy Weinstein at 312-604-0231, [email protected].

About IFT The Institute of Food Technologists (IFT) is a nonprofit scientific society. Our individual members are professionals engaged in food science, food technology, and related professions in industry, academia, and government. IFT’s mission is to advance the science of food, and our long-range vision is to ensure a safe and abundant food supply, contributing to healthier people everywhere.

For more than 70 years, the IFT has been unlocking the potential of the food science community by creating a dynamic global forum where members from more than 100 countries can share, learn, and grow. We champion the use of sound science across the food value chain through the exchange of knowledge, by providing education, and by furthering the advancement of the profession. IFT has offices in Chicago, Illinois and Washington, D.C. For more information, please visit ift.org.