Intellectual Capital: no longer just for business
FAIRFIELD, Conn. - Leif Edvinsson, the first ever director of Intellectual Capital (at Skandia AFS in Stockholm, Sweden) and the world's leading expert on Intellectual Capital, will meet with MBA students at Fairfield University on Saturday, Dec. 13, from 9 a.m. to noon to discuss a new use for Intellectual Capital, measuring and improving the communities in which we live.
Mr. Edvinsson is the author, along with noted business writer Michael S. Malone, of "Intellectual Capital: Realizing Your Company's True Value by Finding its Hidden Brainpower," which Dr. James Keenan uses in his course, Managing Intellectual Capital Through Innovation and Information.
Last summer Dr. Keenan traveled to Edinburgh, Scotland and St. Petersburg, Russia, to discuss what can be done to make communities more inhabitable. In November he was in Kuala Lumpur, the capital of Malaysia, where he set up a seminar to provide a framework for the design of emerging communities. He has also been invited to Capetown in South Africa where officials are concerned about the planning and management of cities.
To attend this session in Donnarumma Hall 348 or to speak with Leif Edvinsson or Dr. James Keenan, please call Fairfield University, (203)254-4000, ext. 2647 or email [email protected]
VOL. 30, #164
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December 9, 1997
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