Newswise — Lawrenceville, NJ, USA—January 7, 2020—ISPOR—the professional society for health economics and outcomes research (HEOR), announced the publication of its 2020 Top 10 HEOR Trends report. In the report, the Society has identified the top 10 HEOR trends that will shape the field and influence healthcare over 2020 and the near future. The 2020 Top 10 HEOR Trends is based on a survey of the Society’s members and this is the third year for release of this annual report

As the year 2020 comes into focus, many issues of interest to HEOR professionals continue to dominate the headlines. Rising to the top of the trends list is the impact of real-world evidence. It is notable that 5 of this year’s 10 trends address the finances of healthcare in some form, including drug pricing, affordability of novel and curative therapies, overall healthcare spending, value-based alternative payment models, and price transparency for healthcare products and services. The Top 10 HEOR Trends list is identified by a survey of ISPOR members and curated by the Society’s Health Science Policy Council.

CEO and Executive Director Nancy S. Berg stated, “ISPOR’s members are on the forefront of innovation in the field and the Top 10 HEOR Trends report is developed based on their input and direction. ISPOR is working to do more to communicate information that helps the broader healthcare community better understand the vital importance of health economics and outcomes research in improving healthcare decisions.”

The 2020 Top 10 Trends include:

  1. Real-World Evidence
  2. Drug Pricing
  3. Affordability of Novel and Curative Therapies
  4. Overall Healthcare Spending
  5. Universal Health Coverage—Access and Equity
  6. Value-Based Alternative Payment Models
  7. Price Transparency
  8. Digital Technologies
  9. Aging Population
  10. Precision Medicine

The complete 2020 Top 10 HEOR Trends report can be downloaded here.


ISPOR, the professional society for health economics and outcomes research (HEOR), is an international, multistakeholder, nonprofit dedicated to advancing HEOR excellence to improve decision making for health globally. The Society is the leading source for scientific conferences, peer-reviewed and MEDLINE®-indexed publications, good practices guidance, education, collaboration, and tools/resources in the field.
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