Newswise — Publisher Lippincott Williams & Wilkins (LWW) announced that they have teamed up with the Copyright Clearance Center's (CCC) Rightslink® system to automate online ordering of copyright permissions. Rightslink is an online e-commerce service offered by the CCC that allows users of content published by LWW to instantly obtain permissions to reuse and distribute copyrighted content.
Lippincott Williams & Wilkins is a part of Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals, and institutions in medicine, nursing, allied health, pharmacy and the pharmaceutical industry.
"We are impressed by the ability Rightslink offers our customers to access permissions online and get immediate self-service" , said Bonnie Gruber, Vice President of Marketing and Strategy. "Choosing Rightslink to license the content of the nearly 275 periodicals published by LWW allows us to move the management of permissions requests from a time-consuming manual process to an efficient, automated and secure online ordering system. This will accelerate the processing time and enable us to focus on requests that are more complicated and need special consideration."
Rightslink is the most widely used web-based licensing application, supporting more than 11,000 journals, magazines and newspapers, as well as thousands of books online. Customers have used Rightslink to place tens of millions of dollars in licenses, permissions and more. In addition, Rightslink's real-time reporting capabilities provide LWW with a comprehensive view of licensing activity.
"Everyone from students to researchers to global pharmaceutical companies rely on the content from LWW to provide accurate and timely information," said Bob Weiner, SVP Licensing for CCC. "By choosing Rightslink, they are streamlining the process of getting this information into the hands of those who need to use it quickly and efficiently."
About Copyright Clearance CenterCopyright Clearance Center, which is celebrating its 30th anniversary, creates innovative licensing solutions for the seamless sharing of knowledge. CCC's licensing services, combined with its Web-based applications and tools, allow tens of millions of people in corporations, universities, law firms and government agencies to use and share published information with ease. Since its founding as a not-for-profit company in 1978, CCC has created and expanded the markets and systems that facilitate content reuse and the distribution of royalties to rightsholders around the world. For more information please www.copyright.com.
About Lippincott Williams & Wilkins Lippincott Williams & Wilkins (LWW) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services. LWW is part of Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals and institutions in medicine, nursing, allied health, pharmacy and the pharmaceutical industry.
Wolters Kluwer Health is a division of Wolters Kluwer, a leading global information services and publishing company with annual revenues (2007) of €3.4 billion ($4.8 billion), maintains operations in over 33 countries across Europe, North America, and Asia Pacific and employs approximately 19,500 people worldwide. Visit www.wolterskluwer.com for information about our market positions, customers, brands, and organization.
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