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Newswise: Breaking Out of the Box: Marketing Tips from an Expert
Released: 13-Apr-2018 10:05 AM EDT
Breaking Out of the Box: Marketing Tips from an Expert
Saint Joseph's University

Michael Solomon, Ph.D., professor of marketing at Saint Joseph’s University and author of "Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer," suggests that traditional lines drawn between market segments — young vs. old, online vs. in-store — are far from effective in today's business world.

Newswise: Daylight Saving Time Tips: Helping Kids Jump Out of Bed When Clocks Spring Forward
Released: 9-Mar-2017 9:05 AM EST
Daylight Saving Time Tips: Helping Kids Jump Out of Bed When Clocks Spring Forward
Saint Joseph's University

Sunday, March 12, marks the start of Daylight Saving Time. While few people enjoy losing an hour of sleep, parents often worry most about how their children will adjust to the change. Pediatric sleep expert Jodi A. Mindell, Ph.D., professor of psychology at Saint Joseph’s University, has advice to help parents successfully transition their kids into Daylight Saving Time.

Newswise: Holiday Sleep Tips for Kids Help Parents Keep the Season Bright
Released: 13-Dec-2016 1:05 PM EST
Holiday Sleep Tips for Kids Help Parents Keep the Season Bright
Saint Joseph's University

The holidays can pose great challenges for parents who must juggle seasonal excitement and overtired kids. Saint Joseph’s University sleep expert and Professor of Psychology Jodi A. Mindell, Ph.D., offers the following suggestions for parents to help kids navigate high spirits and the need for rest.

Newswise: Why Choose Just One? A Different Approach to Voting (SJU Expert)
Released: 3-Jun-2016 12:05 PM EDT
Why Choose Just One? A Different Approach to Voting (SJU Expert)
Saint Joseph's University

How would a strong third-party candidate affect the math of the American election system? And would an alternate form of voting yield a president that more citizens are happy with?

Newswise: Distance Makes the Habits Healthier: Advice on Snacking
Released: 12-May-2016 10:05 AM EDT
Distance Makes the Habits Healthier: Advice on Snacking
Saint Joseph's University

Free food: It’s a growing workplace trend, especially in tech companies, to incentivize productivity and morale around the office. But how can companies promote healthy choices and still provide indulgent goodies? Google executives asked consumer behavior expert and Saint Joseph’s University professor Ernest Baskin, Ph.D. and his colleagues, to help them resolve that question by examining the role of relative proximity in behavior.

Newswise: The R&D Balancing Act: Exploit or Explore?
Released: 19-Apr-2016 4:05 PM EDT
The R&D Balancing Act: Exploit or Explore?
Saint Joseph's University

Research and Development:for many companies, it’s the creative core, the birthplace of innovation, but for organizations who know how to ride the wave, it may also be the budget to cut, according to Saint Joseph's University associate professor Tim Swift, Ph.D. Swift has studied both how reducing R&D budgets can lead to greater innovation, and what it takes for a company to transition between exploratory and exploitative phases of R&D.

Released: 1-Apr-2016 2:05 PM EDT
The Autism Lifecycle
Saint Joseph's University

Even though autism diagnoses were first introduced over 75 years ago, many people still associate the condition with young children. But autism is aging. Experts estimate that approximately 50,000 individuals with autism enter adulthood each year. And with their entrance to adulthood, they lose access to many services they’ve come to rely on for support.

Newswise: Good Enough to….Photograph, then Eat
Released: 23-Feb-2016 4:05 PM EST
Good Enough to….Photograph, then Eat
Saint Joseph's University

Food-related hashtags on social media have millions of posts: but what happens after we snap a food selfie? Intrigued by this new social norm and its impact, Sean Coary, Ph.D., assistant professor of food marketing at Saint Joseph’s University in Philadelphia, teamed up with Morgan Poor, Ph.D., assistant professor of marketing at the University of San Diego, to research the impact of consumer-generated images of food on satisfaction.

Released: 11-Dec-2014 11:00 AM EST
Putin Falters Using Yeltsin's Playbook
Saint Joseph's University

Today marks the 20th anniversary of the first (contemporary) Russian invasion of Chechnya. While made by the Yeltsin administration, that decision has had an enormous impact on current Russian identity and now President Vladimir Putin's power. Moreover, this strategy of two decades ago has a familiar ring: promote popular approval during hard times by turning to violence against some undesirable “other” — Chechen terrorists in 1994 and Ukrainian fascists today.

Released: 23-Jan-2014 3:00 PM EST
Super Bowl Ads Score with Popular Music
Saint Joseph's University

Popular culture Expert David Allan, Ph.D. '99, with Saint Joseph's University's Haub School of Business is wrapping up a 10-year study of popular music in Super Bowl commercials this year. Through his research, Allan will illustrate the frequency in which advertisers employ popular music to market and relate with consumers.



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