Newswise — The Food and Drug Administration (FDA) will conduct a public meeting on March 30 -31 to determine if there is sufficient evidence to establish a link between children's consumption of synthetic color additives and adverse effects on their behavior. Today, to provide helpful background and context on this topic in advance of the FDA meeting, the International Food Information Council Foundation held a special webcast for journalists.

As discussed during the webcast by Keith Ayoob, EdD, RD, FADA, Director of the Nutrition Clinic at Rose F. Kennedy Children’s Evaluation and Rehabilitation Center at Albert Einstein College of Medicine, “There is considerable misinterpretation of recent research linking food colors and hyperactivity. At first glance, a study may appear to show an association, but when you consider other important factors that could be responsible for the results, such as gender, maternal education level, pretrial diet, and other factors, it becomes impossible to affirm that the change in behavior was due to food colors.”

International Food Information Council Foundation experts will continue to be available both before and after the FDA meeting to discuss various aspects of food colors:

Joseph F. Borzelleca, PhD Professor of Pharmacology and Toxicology School of MedicineVirginia Commonwealth University

Expertise: Science around safety of food colors

Keith Ayoob, EdD, RD, FADAAssociate ProfessorDept. of Pediatrics Albert Einstein College of Medicine

Expertise: Food colors and ADHD, 25 years of clinical practice in pediatric nutrition

Ronald A. Simon, MD Head, Division of Allergy, Asthma and Immunology Scripps Clinic Expertise: Adverse reactions to foods, sensitivity to foods

Sharyn Rhodes, PhDAssociate Professor, Special EducationLoyola University

Expertise: ADHD, Certified Parent to Parent Teacher Additional International Food Information Council Foundation Resources on Food Colors include:

Food Colors: Hot Topic

Food Ingredients & Colors Q&A: Do Food Colors Cause Hyperactivity? As always, if you would like assistance in locating other nutrition or food safety experts or additional resources, please contact Eric Mittenthal ([email protected]) or Jania Matthews ([email protected]) at 202-296-6540. The International Food Information Council Foundation will effectively communicate science-based information on health, nutrition, and food safety for the public good. Additional information on the Foundation is available on our web site at www.foodinsight.org. For interviews with experts or other questions please, call (202) 296-6540.