Contact: Lucia Lee
Mount Sinai Press Office
Newswise — (New York, NY - October 17, 2018) - The Mount Sinai Health System in New York City is introducing a new advertising campaign centered on the theme: “Which hospital you choose can make all the difference in the world.” The campaign will include ads on the Long Island Rail Road, Metro-North, and New York City subway and buses throughout the boroughs. The media buy will encompass more than 4,000 locations.
This is the largest single awareness campaign in Mount Sinai’s history and sets the foundation for a continued awareness effort in the future.
In this phase, Mount Sinai is expanding its promotion of various specialty areas, an effort that will continue into the first quarter of next year. Later this fall, Mount Sinai will use television, radio, and additional media to extend the campaign’s reach. The selected specialty areas spotlight the unique accomplishments and breakthroughs that have made Mount Sinai an exceptional health care provider.
“Mount Sinai is one of the largest integrated health care systems in the nation, and our network continues to grow, providing patients and families access to exceptional care,” said Kenneth L. Davis, MD, President and Chief Executive Officer of the Mount Sinai Health System. “Our goal is to educate the public about the groundbreaking clinical care and procedures at Mount Sinai that can make a difference in your health care.”
“Through a commitment to innovation and discovery, we have remained on the front lines of medical research and clinical care, generating a greater understanding of health and disease,” said Dennis S. Charney, MD, the Anne and Joel Ehrenkranz Dean of the Icahn School of Medicine at Mount Sinai and President for Academic Affairs at the Mount Sinai Health System. “From novel neurosurgery techniques to new cancer-fighting approaches, we are helping patients achieve the best possible clinical outcomes.”
To view the ads highlighting the various service lines, go to: https://www.mountsinai.org/adcampaign
About Mount Sinai Health System
The Mount Sinai Health System is New York City’s largest integrated delivery system encompassing seven hospital campuses, a leading medical school, and a vast network of ambulatory practices throughout the greater New York region. Mount Sinai’s vision is to produce the safest care, the highest quality, the highest satisfaction, the best access and the best value of any health system in the nation. The System includes approximately 6,600 primary and specialty care physicians; 11 joint-venture ambulatory surgery centers; more than 140 ambulatory practices throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and 31 affiliated community health centers. The Icahn School of Medicine is one of three medical schools that have earned distinction by multiple indicators: ranked in the top 20 by U.S. News & World Report’s “Best Medical Schools”, aligned with a U.S. News & World Report’s “Honor Roll” Hospital, it is ranked as a leading medical school for National Institutes of Health funding, and among the top 10 most innovative research institutions as ranked by the journal Nature in its Nature Innovation Index. This reflects a special level of excellence in education, clinical practice, and research. The Mount Sinai Hospital is ranked No. 18 on U.S. News & World Report’s “Honor Roll” of top U.S. hospitals; it is one of the nation’s top 20 hospitals in Cardiology/Heart Surgery, Gastroenterology/GI Surgery, Geriatrics, Nephrology, and Neurology/Neurosurgery, and in the top 50 in six other specialties in the 2018-2019 “Best Hospitals” issue. Mount Sinai’s Kravis Children’s Hospital also is ranked nationally in five out of ten pediatric specialties by U.S. News & World Report. The New York Eye and Ear Infirmary of Mount Sinai is ranked 11th nationally for Ophthalmology and 44th for Ear, Nose, and Throat, while Mount Sinai Beth Israel, Mount Sinai St. Luke’s and Mount Sinai West are ranked regionally. For more information, visit http://www.mountsinai.org/, or find Mount Sinai on Facebook, Twitter and YouTube.