Newswise — CLEVELAND – Following an extensive nationwide search for an innovative marketing leader, University Hospitals has announced the appointment of Arthur E. (Ted) Keegan as Chief Marketing Officer for the UH system.
He began Jan. 29, 2018 and reports to UH CEO Thomas F. Zenty III.
“University Hospitals continues to maintain its leadership position in a changing environment by anticipating and adapting to emerging healthcare trends,” said Zenty. “We are influencing our system growth by employing the most contemporary marketing strategies – an approach that emphasizes digital promotion and consumer engagement.”
Keegan brings to UH more than 30 years of results-driven experience in implementing strategies for new business creation and mature business growth acceleration. His strengths include digital and traditional marketing, product management, analytics, marketing research and finance. He has a proven track record of increasing organizational performance through collaborative leadership, training and development.
He joins UH from Axcess Financial Services, Inc. in Cincinnati, where he was Chief Marketing Officer and Head of Online Lending. Prior to that, he served as Vice President, Marketing Analytics and Research, for Nationwide Insurance & Financial Services. He also held a variety of marketing and product-development leadership roles at the Procter & Gamble Co. for more than 20 years. He holds a master of business administration degree from Xavier University in Cincinnati, and a bachelor of science in chemical engineering from the University of Washington in Seattle.
About University Hospitals / Cleveland, Ohio
Founded in 1866, University Hospitals serves the needs of patients through an integrated network of 18 hospitals, more than 40 outpatient health centers and 200 physician offices in 15 counties throughout northern Ohio. The system’s flagship academic medical center, University Hospitals Cleveland Medical Center, located on a 35-acre campus in Cleveland’s University Circle, is affiliated with Case Western Reserve University School of Medicine. The main campus also includes University Hospitals Rainbow Babies & Children's Hospital, ranked among the top children’s hospitals in the nation; University Hospitals MacDonald Women's Hospital, Ohio's only hospital for women; and University Hospitals Seidman Cancer Center, part of the NCI-designated Case Comprehensive Cancer Center. UH is home to some of the most prestigious clinical and research programs in the nation, including cancer, pediatrics, women's health, orthopedics, radiology, neuroscience, cardiology and cardiovascular surgery, digestive health, transplantation and urology. UH Cleveland Medical Center is perennially among the highest performers in national ranking surveys, including “America’s Best Hospitals” from U.S. News & World Report. UH is also home to Harrington Discovery Institute at University Hospitals – part of The Harrington Project for Discovery & Development. UH is one of the largest employers in Northeast Ohio with 27,000 employees. Follow UH on Facebook @UniversityHospitals and Twitter @UHhospitals. For more information, go to UHhospitals.org.